Uganda Breweries Limited (UBL) has launched a festive gifting catalogue that includes all its premium and reserve brands, priced at distributor rates. UBL unveiled the catalogue on October 27, with UBL’s Managing Director, Felicité Nson, presiding.
The catalogue features brands including Johnnie Walker, single malt scotch whiskies like The Singleton, liqueurs, rum and Sherry like Baileys, tequilas like Don Julio, Gin like Tanqueray, Vodka and beer, giving consumers a range of options to consider as they prepare for the season’s celebrations.
The launch also marked the start of UBL’s 80 Days of Customer Appreciation, part of the activities commemorating the organisation’s 80 years in Uganda. During these 80 days, UBL will visit and engage with its customers and partners, listen to their experiences, recognise their contributions to the company’s journey over the years, and reward them for their continued support.
Nson said the catalogue was intended to help simplify gift selection for their consumers during the festive season. “This is the season to give. We all have special people who have made our year much lighter and better. This catalogue will help us select the perfect gifts at favourable prices.”
The evening also turned attention to what gifting means beyond the presents themselves. Guests were asked what they were grateful for this year and why they would consider premium reserve brands when choosing gifts for loved ones. Most responses centred on appreciation, relationships and the desire to make the people who have been part of their year feel valued.
Beyond the catalogue, guests also had an opportunity to experience the brands through a Do-It-Yourself (DIY) cocktail session supervised by professional mixologists. Participants learned how to prepare cocktails they could recreate at home, adding another dimension to the conversations around hosting and sharing during the holidays.
Preston Abel, a mixologist, emphasised that a good cocktail involves more than the choice of drink. Glassware, ice and garnishing all contribute to the experience, while locally sourced ingredients like dried fruits, such as apples, oranges, lemons and strawberries, can introduce fresh flavours.
The festive catalogue can be accessed at all UBL distributors or by calling the UBL hotline, and it comes with convenience options like free delivery, bottle engraving, a message card, special pricing and a gift bag.