The industrial pulse of Silo 15 will on Sunday echo with more than just music. It will reverberate with the heartbeat of Kampala’s evolving creative identity, as the city plays host to the Cartel Bizness EP Listening Party, a gathering that blurs the lines between sound, fashion, and self-expression.
What promises to unfold is not just a music drop, but a cultural checkpoint, celebration of bold steps, individuality, and artistic defiance.
At the centre of the night is Troy Elimu, better known as Denim Cartel, a fashion disruptor whose streetwear has become a canvas for Kampala’s new wave of expression.
More than just a stylist or designer, Denim Cartel represents the spirit of a generation refusing to be boxed in. Cartel is one of just two African faces of Guinness Smooth’s ‘Make It Yours’ campaign, a movement that champions originality, collaboration, and the power of turning passion into purpose.
His latest collaboration with some of the region’s most exciting voices, including Uganda’s Big Trill, Elijah Kitaka, A Pass, Rwanda’s Mike Kayihura, and Kenya’s Bensoul is a seamless fusion of music, streetwear performance and identity.
The EP is an extension of Cartel’s creative philosophy: genreless, borderless, and deeply rooted in self-made artistry.
“Supporting Denim Cartel and the Cartel Bizness EP is more than a partnership, it is a celebration of what happens when bold Ugandan creatives own their narrative,” says Denise Nazzinda, Brand Manager, Guinness Uganda.
“This moment hits the bullseye of what Make It Yours is all about: personal expression, powerful collaborations, and culture made from the ground up.”
It is this very spirit that Guinness Smooth celebrates. Through the “Make It Yours campaign” Guiness is not only a sponsor but also an active enabler of culture, empowering creatives across music, fashion, and art to show up fully and unapologetically.