The Uganda Tourism Board (UTB) has appointed Francis Nyende as its new Marketing Manager. He replaces Claire Mugabi, who left the board in 2024.
Francis is a seasoned marketing and innovation leader with experience driving growth in East Africa’s FMCG sector. He holds a BSc in Business Statistics and an MBA, blending analytical expertise with strategic marketing insight.
He started his career in finance and accounting. Francis later took on senior marketing roles, including Head of Innovations and Marketing Manager – Mainstream Spirits at Uganda Breweries Limited (UBL). His leadership in brand and product innovation has delivered strong commercial results and market impact.
Francis recently completed the Journey to the Boardroom program, equipping him with board-level leadership capabilities.
He is passionate about consumer-led innovation, building high-performing teams, and driving sustainable business growth. A tennis and golf enthusiast, Francis aspires to lead transformative businesses.