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Uganda Showcases Tourism and Investment Potential to 60,000 Global Visitors at China Expo

by Our Reporter
May 21, 2026
Uganda Showcases Tourism and Investment Potential to 60,000 Global Visitors at China Expo
106
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Beijing, China | — The Embassy of the Republic of Uganda in Beijing successfully participated in the Henan Culture and Tourism Industry Expo (CTIC) 2026, held from 18th to 23rd May 2026 in Henan Province, China.

The prestigious Expo brought together key players in the tourism, hospitality, transportation, and cultural sectors, attracting over 60,000 attendees and more than 10,000 exhibitors from across the globe. The event showcased a wide range of innovations and opportunities in tourism development, including transportation solutions such as Sinotruk vehicles, hotels and accommodation services, crafts and cultural artefacts, and displays of diverse tourism destinations.

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Ambassador Maj led the Uganda delegation. Gen. (Rtd) Geoffrey Muheesi Baraba, Deputy Head of Mission, who engaged with exhibitors, tourism stakeholders, and business representatives to explore opportunities for cultural exchange, tourism promotion, and investment partnerships between Uganda and China.

Speaking during the Expo, Ambassador Baraba emphasised Uganda’s commitment to strengthening bilateral cooperation with China in the fields of tourism, culture, trade, and investment. He highlighted Uganda’s rich cultural heritage, diverse tourism attractions, and favourable investment climate, encouraging Chinese investors and tourists to explore the vast opportunities available in Uganda.

The Embassy’s participation in the Expo provided a valuable platform for networking and strengthening international cooperation within the culture and tourism industry. It also contributed to enhancing Uganda’s visibility as a competitive tourism and investment destination on the global stage.

The Embassy of the Republic of Uganda in Beijing remains committed to promoting Uganda’s cultural heritage, tourism potential, and economic opportunities through strategic engagements and international partnerships.

Tags: China expoGeoffrey Muheesi BarabaSoftPowerSoftPower NewsTop Uganda NewsUganda

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