The Guinness Smooth Creators Lab will this Friday return, promising an even more dynamic edition as it continues to bring its “Make It Yours” philosophy to life.
The Creators Lab will be hosted at Tales in Bukoto, introducing a refreshed, more interactive format through a strategic partnership with AUMEX (Amplify Uganda Music Expo), aimed at delivering greater value to Uganda’s fast-growing creative community.
At the heart of this edition is a new concept: the Live Performance Masterclass.
Designed as a development platform rather than a competition, the session will see emerging artists perform original music in front of a live mentor panel and receive structured, real-time feedback.
The creators Lab is curated to equip artists with practical, actionable insights they can immediately apply to their craft.
As the norm, Each edition of theCreators Lab features a different mentor, ensuring diverse perspectives across artistry, performance, and industry navigation.
Leading the mentor’s panel for the Tales edition is legendary Ugandan rapper Navio, whose experience and influence in the industry are expected to bring both credibility and depth to the session.
The feedback itself will follow AUMEX’s four-pillar framework, focusing on Aura and Charisma, Visual Presentation, Interaction and Engagement, and Preparation. This structured approach is designed to move beyond surface-level critique and provide meaningful guidance, reinforcing Guinness Smooth’s commitment to genuinely investing in creative growth.
At a recent edition held at Nomad Bar and Grill, filmmaker Sasha Vybz real name Ian Akankwansa, challenged creatives to rethink their relationship with emerging technology, particularly artificial intelligence.
He urged filmmakers and digital storytellers to embrace AI as a tool for innovation rather than fear it as a threat.
Such conversations reflect the broader vision behind the Creators Lab: creating a space where Uganda’s next generation of creatives can learn, experiment, and push boundaries while staying rooted in authentic storytelling.
The Guinness Smooth Creators Lab’s goal is to create meaningful platforms where young creatives can grow, collaborate and unlock new possibilities.
Beyond the masterclass, the Tales edition will also deliver on the experiential energy the platform has become known for.
Attendees can expect live performances from songstress Azawi, alongside DJ sets from Kamali, DJ Alza, and Josh MC, blending music and culture into a vibrant creative showcase.