• Latest
Foreign Service Officers Trained on Marketing Uganda’s Exports, Attracting Investment

Foreign Service Officers Trained on Marketing Uganda’s Exports, Attracting Investment

January 31, 2019
Operation Shujaa: Locals Hail UPDF, DR Congo Army for Scaling Down ADF Atrocities

Operation Shujaa: Locals Hail UPDF, DR Congo Army for Scaling Down ADF Atrocities

May 21, 2022
Over 100 NUP Supporters Cross to NRM in Omoro

Over 100 NUP Supporters Cross to NRM in Omoro

May 21, 2022
Respect Human Rights, Gen Balikuddembe tells UPDF Troops in Karamoja

Respect Human Rights, Gen Balikuddembe tells UPDF Troops in Karamoja

May 21, 2022
Historic Masjid Mbogo Gets Shs212m Facelift

Historic Masjid Mbogo Gets Shs212m Facelift

May 21, 2022
Commonwealth Games 2022: Team Uganda Launched as Gov’t Sets Aside Shs7.1bn for Athletes

Commonwealth Games 2022: Team Uganda Launched as Gov’t Sets Aside Shs7.1bn for Athletes

May 20, 2022
Sheebah Named West Lake Water Brand Ambassador

Sheebah Named West Lake Water Brand Ambassador

May 20, 2022
Uganda Economy Grew by 3.8% Despite Covid Impact – Budget Committee

Uganda Economy Grew by 3.8% Despite Covid Impact – Budget Committee

May 20, 2022
Stanbic Bank Commits Shs100m Towards National Tree Planting

Stanbic Bank Commits Shs100m Towards National Tree Planting

May 20, 2022
Kadaga Nominated to be Among Selection Board for Cremer-Passey Prize

Kadaga Nominated to be Among Selection Board for Cremer-Passey Prize

May 20, 2022
72nd Makerere Graduation: Muhumuza Julia Emerges Best MUBS Student

72nd Makerere Graduation: Muhumuza Julia Emerges Best MUBS Student

May 20, 2022
Pictorial: Museveni Flags off Uganda’s First Marine Ambulances

Pictorial: Museveni Flags off Uganda’s First Marine Ambulances

May 20, 2022
Parliament Passes Shs48.1trillion Budget for Financial Year 2022/23

Parliament Passes Shs48.1trillion Budget for Financial Year 2022/23

May 20, 2022
SoftPower News
Saturday, May 21, 2022
  • News
  • Tourism & Travel
  • Business
  • Lifestyle
    • Fashion
  • Regional
    • Kenya
    • Rwanda
    • Tanzania
    • Burundi
    • South Sudan
    • DR Congo
  • Defence & Security
  • Sport
  • Entertainment
  • More
    • Agriculture
    • Africa
    • Columnists
    • Education
    • Health
      • COVID-19
    • International News
    • News in Pictures
    • OpEd
    • Pearl Of Africa
    • People
    • Politics
    • Special Reports
    • Women
No Result
View All Result
  • News
  • Tourism & Travel
  • Business
  • Lifestyle
    • Fashion
  • Regional
    • Kenya
    • Rwanda
    • Tanzania
    • Burundi
    • South Sudan
    • DR Congo
  • Defence & Security
  • Sport
  • Entertainment
  • More
    • Agriculture
    • Africa
    • Columnists
    • Education
    • Health
      • COVID-19
    • International News
    • News in Pictures
    • OpEd
    • Pearl Of Africa
    • People
    • Politics
    • Special Reports
    • Women
No Result
View All Result
SoftPower News
No Result
View All Result

Foreign Service Officers Trained on Marketing Uganda’s Exports, Attracting Investment

by Paul Ampurire
January 31, 2019
Foreign Service Officers Trained on Marketing Uganda’s Exports, Attracting Investment

Foreign Service officers attending the training facilitated by UEPB and ITC at Hotel Africana.

  • Facebook
  • Tweet
  • WhatsApp
  • Telegram
  • Email

Uganda Export Promotion Board (UEPB) together with International Trade Centre (ITC) have concluded a two-day training for foreign service officers on marketing Uganda’s exports, tourism as well as attracting foreign investment.

The training particularly targeted Ministry of Foreign Affairs officials in diplomatic missions like embassies and consulates on how best to facilitate Uganda’s commercial diplomacy in order to boost the country’s exports. Among the facilitators of the training was Martin Labbe, the Project Manager at ITC as well as Elly Twineyo Kamugisha, the Executive Director at UEPB.

At least 32 Foreign Service officers participated in the training held at Hotel Africana in Kampala.

Elly Twineyo Kamugisha, the Executive Director of Uganda Export Promotion Board told SoftPower News on Wednesday that “we thought it was very important to train staff of the Ministry of Foreign Affairs to understand how to market Uganda”.

“Uganda is a developing country, we don’t have enough resources, and therefore, it is not possible that we shall soon hire commercial officers to go out in embassies and consulates to promote trade and get us buyers, attract tourists and investors. But we already have staff in our missions”.

“For two days, we have had an intensive program facilitated by ITC and UEPB for mainly Foreign Service officers. We think this is the beginning. We think we need to train more people in the long run”.

He said that the training was premised on the notion that these diplomatic missions can leverage Uganda’s representation in different countries across the world to promote trade and attract investment.

“We need to get more money from the Ministry of Finance to train these people who are government employees already. They are doing other things but we need to add to them the issue of marketing. We will talk to Investment Authority, Tourism Board and Ministry of Trade to design forms which they [Foreign Service officers] can use to collect information.”

He said that the Foreign Service staff will attend exhibitions, expositions, trade fairs, and buyer-seller meetings from which they will source market information and send it back to Uganda for the benefit of manufacturers, producers and service providers.

On whether the training focused on any specific priority areas for exports, Kamugisha revealed that in 2017, government through the Ministry of Trade came up with a five-year national export development strategy, which guides UEPB’s strategy. This strategy identified strategic markets, commodities and services for export.

“The challenge is Uganda needs to market aggressively because other countries are competing with us in the region for the regional markets as well as other foreign markets. We need to invest in exports promotion because other markets are doing that,” he said.

According to Kamugisha, Uganda has for the last three years been earning more than USD 3bn (Shs 10.9 trillion) from commodity exports (manufacturing and agricultural produce) annually while in the services exports (I.T, consultancy, architecture and design, legal and financial, transport and logistics, arts and performance), Uganda rakes in more than USD 1.8bn (Shs 6.5 trillion) annually.

He says that the region (EAC and COMESA) continue to present a big market for Uganda’s exports (over 60%) while the United Arab Emirates (Dubai) is also emerging among the top destinations for Ugandan exports.

Post Views: 1,229
  • Facebook
  • Tweet
  • WhatsApp
  • Telegram
  • Email
Tags: commercial diplomacyElly Twineyo KamugishaexportsInternational Trade CentreinvestmentMartin LabbeNewsSoft Power NewsTourismTradeUgandaUganda Export Promotion Board
Leave Comment

Recent Stories

Operation Shujaa: Locals Hail UPDF, DR Congo Army for Scaling Down ADF Atrocities

Over 100 NUP Supporters Cross to NRM in Omoro

Respect Human Rights, Gen Balikuddembe tells UPDF Troops in Karamoja

Historic Masjid Mbogo Gets Shs212m Facelift

Commonwealth Games 2022: Team Uganda Launched as Gov’t Sets Aside Shs7.1bn for Athletes

Sheebah Named West Lake Water Brand Ambassador

SoftPower News

SoftPower News is a subsidiary of SoftPower Communications LLC, a Ugandan digital media group. Keep posted of the latest from Uganda and East Africa.
Plot 4B Malcolm X, Kololo
P.O Box 1497, Kampala - Uganda
Tel: +256-392-001-701
Email: info@softpower.ug

This news site is licenced by Uganda Communications Commission (UCC)

ADVERTISEMENT
  • News
  • Tourism & Travel
  • Business
  • Lifestyle
  • Regional
  • Defence & Security
  • Sport
  • Entertainment
  • More

© SoftPower News

No Result
View All Result
  • News
  • Tourism & Travel
  • Business
  • Lifestyle
    • Fashion
  • Regional
    • Kenya
    • Rwanda
    • Tanzania
    • Burundi
    • South Sudan
    • DR Congo
  • Defence & Security
  • Sport
  • Entertainment
  • More
    • Agriculture
    • Africa
    • Columnists
    • Education
    • Health
      • COVID-19
    • International News
    • News in Pictures
    • OpEd
    • Pearl Of Africa
    • People
    • Politics
    • Special Reports
    • Women

© SoftPower News

error: Content is protected

Send this to a friend