Vivo Energy Uganda has unveiled the ‘Omunene W’ekkubo’ campaign, a three-month initiative aimed at celebrating Uganda’s hardworking drivers and positioning Shell FuelSave Diesel as the preferred fuel for motorists.
The campaign offers value-driven initiatives that improve the diesel customer experience at Shell service stations.
These include; Training taxi operators on product quality and defensive driving, Organizing health camps and blood donation drives in taxi park communities, Promotional activities to improve customer service and reward loyalty, Enhancing stage visibility and lighting in parks.
Shell FuelSave Diesel is engineered to deliver superior efficiency and durability, supporting drivers who brave tough terrains and tight schedules to earn a living and drive the economy forward.
Joanita Menya Mukasa, Managing Director at Vivo Energy Uganda, noted, “With Omunene W’ekkubo, we reinforce our commitment to the driving community by offering training, health initiatives, and incentives that improve their daily experience.”
Hellen Bwengye, Marketing Manager at Vivo Energy Uganda, added, “Through this initiative, we are not only delivering high-quality Shell FuelSave Diesel but also investing in the well-being and success of taxi operators.”
The campaign includes regional activations in Central, Eastern, Northern, and Western Uganda, where drivers can learn more about Shell FuelSave Diesel and win prizes. To participate, customers must fuel up with Shell FuelSave Diesel for UGX 50,000 or more at participating Shell service stations.
Each transaction enters them into a draw to win one of two drones, along with instant rewards like airtime, fuel vouchers, and branded merchandise. Each week, the Omunene Wa Week ─ the most outstanding participant ─ will receive a full tank worth UGX 500,000.