The Uganda Tourism Board (UTB) has officially awarded star ratings to 35 hotels recently graded and classified across the country.
During the event held at Golden Tulip Hotel in Kampala, UTB CEO Lilly Ajarova emphasized the significance of this initiative in showcasing Uganda’s diverse hospitality offerings to the world.
“By providing clear classifications, we’re not only assisting travelers in making informed decisions about their accommodation options but also enhancing the overall tourism experience in Uganda,” she stated.
Ajarova further explained, “Government authorities, like UTB, ensure the quality of service meets standards. Our grading system supplements customer experience ratings, allowing us to assess aspects such as staffing and fair treatment.”
She highlighted that clear ratings make marketing easier, ensuring visitors know what to expect. “Understanding the standard, whether it’s a one-star or a four-star hotel, is crucial for meeting customer expectations.”
“This adheres to international standards. People anticipate specific services based on star ratings. Without this system in Uganda, both international and local visitors lack clarity on what to expect,” she emphasized.
For hotels, achieving a star rating signifies a dedication to excellence and quality service. For travelers, it provides assurance and confidence in their lodging choices.
Basir Ajer, Director of Tourism at the Ministry of Tourism, Wildlife, and Antiquities, stressed the importance of setting high targets for rapid sector growth. He highlighted the role of hotels as a significant component of tourism products, urging diversification and enhancement of various levels of hospitality.
“This exercise underscores our commitment to maintaining standards and striving for excellence globally,” Ajer remarked.
Pearl Kakooza, UTB Board Chairperson, explained that the grading process considers over 350 components to improve service quality and visitor confidence. She encouraged hotels to invest in facilities and staff training to attain higher star ratings.
Kakooza also mentioned part of the mandate given to the board is to promote and enhance the Meetings, Incentives, Conferences, and Exhibitions (MICE) product, urging hotels to position themselves strategically.
The East African Community established standards criteria for the classification of hotels, restaurants, and tourist facilities in 2009 to ensure quality standards across the region.
According to the Uganda Tourism Act 2008, accommodation facilities encompass lodges, motels, restaurants, guest houses, tented camps, town hotels, vacation hotels, villas, cottages, and serviced apartments.
Classification factors include location, room size, restaurant quality, interior décor, hygiene, safety, security, and human resources.
However, it’s important to note that grading and classification of hotels are not mandatory, and facilities under construction cannot be graded.
