• Latest
Unilever Takes Royco Cube Ku String to Mbale City in Colourful Activation

Unilever Takes Royco Cube Ku String to Mbale City in Colourful Activation

3 months ago
Former Makerere Vice Chancellor Prof Livingstone Luboobi Dies

Former Makerere Vice Chancellor Prof Livingstone Luboobi Dies

11 hours ago
IGP Byakagaba Appoints Electoral Policing Commanders Ahead of Elections

IGP Byakagaba Appoints Electoral Policing Commanders Ahead of Elections

14 hours ago
Time for PR to Enter the Boardroom – PRAU President Nakasiita

Time for PR to Enter the Boardroom – PRAU President Nakasiita

15 hours ago
Uganda Secures Shs170Bn for Manufacturing, Exports Under World Bank’s INVITE Project

Uganda Secures Shs170Bn for Manufacturing, Exports Under World Bank’s INVITE Project

15 hours ago
Creative and Cultural Industries Positioned as Future Engines of Growth

Creative and Cultural Industries Positioned as Future Engines of Growth

15 hours ago
Prof Sejjaaka: Uganda Needs Financial, Digital & Economic Resilience to Thrive

Prof Sejjaaka: Uganda Needs Financial, Digital & Economic Resilience to Thrive

15 hours ago
SoftPower News
Thursday, July 17, 2025
  • News
  • Tourism & Travel
  • Business
  • Lifestyle
    • Fashion
  • Regional
    • Kenya
    • Rwanda
    • Tanzania
    • Burundi
    • South Sudan
    • DR Congo
  • Defence & Security
  • Sport
  • Entertainment
  • More
    • Agriculture
    • Africa
    • Columnists
    • Education
    • Health
      • COVID-19
    • International News
    • News in Pictures
    • OpEd
    • Pearl Of Africa
    • People
    • Politics
    • Special Reports
    • Women
No Result
View All Result
  • News
  • Tourism & Travel
  • Business
  • Lifestyle
    • Fashion
  • Regional
    • Kenya
    • Rwanda
    • Tanzania
    • Burundi
    • South Sudan
    • DR Congo
  • Defence & Security
  • Sport
  • Entertainment
  • More
    • Agriculture
    • Africa
    • Columnists
    • Education
    • Health
      • COVID-19
    • International News
    • News in Pictures
    • OpEd
    • Pearl Of Africa
    • People
    • Politics
    • Special Reports
    • Women
No Result
View All Result
SoftPower News
No Result
View All Result
Home Business

Unilever Takes Royco Cube Ku String to Mbale City in Colourful Activation

by Our Reporter
April 22, 2025
Unilever Takes Royco Cube Ku String to Mbale City in Colourful Activation

Royco team and customers during the launch in Mbale City

56
VIEWS

Unilever Uganda has introduced the Royco Cube Ku String to the Eastern region with a colourful and energetic activation at Bugwere Market in Mbale City.

This move highlights Unilever’s commitment to innovation and its ongoing effort to connect more closely with consumers across Uganda.

Related Stories

Former Makerere Vice Chancellor Prof Livingstone Luboobi Dies

IGP Byakagaba Appoints Electoral Policing Commanders Ahead of Elections

Time for PR to Enter the Boardroom – PRAU President Nakasiita

The Bugwere Market activation is a key milestone in the nationwide rollout of Royco Cube Ku String—a convenient, hygienic, and budget-friendly pack of 12 individually wrapped seasoning cubes, tailored to suit the everyday needs of modern Ugandan kitchens. Priced at just UGX 1,200, the product combines affordability, portion control, and shelf appeal, making it a smart choice for both households and small-scale traders.

Speaking at the event, Grace Nandawula, Marketing Manager at Unilever Uganda, said: “We chose Bugwere Market because the people of Mbale and the Eastern region have always been an integral part of Royco’s journey. This launch is not just about introducing a new format—it’s about acknowledging our loyal customers, listening to their needs, and providing solutions that make their cooking easier and more enjoyable. We’re here to celebrate them and to say ‘thank you’ for making Royco part of their daily meals.”

Uniliver Team during the official launch in Mbale City

The activation brought the market to life with live cooking demonstrations, product sampling, and interactive engagements with local vendors and shoppers, creating a dynamic and inclusive market-day experience. The Cube Ku String’s compact and visible packaging is especially suited for busy retail environments like Bugwere Market, where value and convenience are key.

Grace further emphasised: “Royco has been a beloved staple in Ugandan homes for generations. With Cube Ku String, we’re blending tradition with innovation, ensuring every family, regardless of location, can enjoy the same great taste, now fortified with iron and iodine. Coming to Mbale is part of our commitment to grow with our communities, on the ground and side by side.”

As Unilever continues to expand its national presence, the successful activation in Mbale reaffirms the company’s mission: to serve communities, support local enterprises, and deliver relevant, high-quality innovations that elevate everyday meals and enrich the lives of consumers across Uganda.

Tags: Bugwere MarketGrace NandawulaMbale CityRoyco Cube Ku StringSoftPowerSoftPower NewsTop Uganda NewsUgandaUnilever Uganda

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


The reCAPTCHA verification period has expired. Please reload the page.

Recent Stories

Former Makerere Vice Chancellor Prof Livingstone Luboobi Dies

IGP Byakagaba Appoints Electoral Policing Commanders Ahead of Elections

Time for PR to Enter the Boardroom – PRAU President Nakasiita

Uganda Secures Shs170Bn for Manufacturing, Exports Under World Bank’s INVITE Project

Creative and Cultural Industries Positioned as Future Engines of Growth

Prof Sejjaaka: Uganda Needs Financial, Digital & Economic Resilience to Thrive

Stanbic Bank Ad
SoftPower News Logo

SoftPower News is a subsidiary of SoftPower Communications LLC, a Ugandan digital media group. Keep posted of the latest from Uganda and East Africa.
Plot 4B Malcolm X, Kololo
P.O Box 1497, Kampala - Uganda
Tel: +256-392-001-701
Email: info@softpower.ug

This news site is licenced by Uganda Communications Commission (UCC)

ADVERTISEMENT
Stanbic Remittance Ad
  • News
  • Tourism & Travel
  • Business
  • Lifestyle
  • Regional
  • Defence & Security
  • Sport
  • Entertainment
  • More

© SoftPower News

error: Content is protected
No Result
View All Result
  • News
  • Tourism & Travel
  • Business
  • Lifestyle
    • Fashion
  • Regional
    • Kenya
    • Rwanda
    • Tanzania
    • Burundi
    • South Sudan
    • DR Congo
  • Defence & Security
  • Sport
  • Entertainment
  • More
    • Agriculture
    • Africa
    • Columnists
    • Education
    • Health
      • COVID-19
    • International News
    • News in Pictures
    • OpEd
    • Pearl Of Africa
    • People
    • Politics
    • Special Reports
    • Women

© SoftPower News