Uganda Wildlife Authority (UWA), has launched the Open Park Days initiative, set to take place on October 17 and 18, 2024. The initiative was announced by Stephen Masada, UWA Director of Tourism and Business Development on behalf of the Executive Director.
The Open Park Days initiative offers all Ugandans the opportunity to visit some of the country’s most iconic national parks like; Murchison Falls, Lake Mburo, Kidepo Valley, Queen Elizabeth, and Pian Upe Wildlife Reserve without having to pay entrance fees.
Additionally, the initiative includes complimentary game drives, providing visitors with a unique and immersive experience of Uganda’s breath taking landscapes and diverse wildlife.
“This initiative is more than just a promotional event; it is a call to action for all Ugandans to rediscover the beauty and wonder of our natural heritage,” Masaba stated.
He added, “Domestic tourism is a key driver of our economy, and every visit to a national park not only contributes to local economies but also builds a sense of ownership and responsibility towards our natural resources.”
He further stressed that domestic tourism is critical for Uganda’s economic recovery, particularly following the challenges posed by the COVID-19 pandemic, the Ebola outbreak, and negative travel advisories, which led to a sharp decline in tourism revenues.
The Open Park Days initiative, he explained, seeks to reverse these trends by encouraging Ugandans to appreciate and explore their country’s rich biodiversity.
“Each visit to our parks plays a crucial role in conservation and enhances social cohesion, promoting understanding and appreciation across diverse cultures,” he added.
Masaba noted the positive impact that tourism has on local communities, supporting conservation efforts, protecting wildlife, and driving sustainable development through job creation.
The launch of Open Park Days follows Uganda’s recent celebration of World Tourism Day on September 27, 2024, under the theme “Tourism and Peace.”
This theme aligns with UWA’s objectives for the Open Park Days initiative, emphasizing tourism’s role in fostering dialogue, mutual respect, and cultural exchange.
“Tourism serves as a powerful bridge, and by inviting all Ugandans to explore our parks, we aim to create opportunities for cultural exchange and a deeper appreciation of our heritage,” Masaba reiterated, underscoring that tourism contributes not only to national unity but also to the preservation of Uganda’s wildlife heritage for future generations.
The Chief Executive Officer of the Uganda Tourism Association, Muhereza Kyamutetera, expressed the private sector’s pride in partnering with UWA to promote domestic tourism.
“Awareness is a critical component of product consumption,” he said.
“When Ugandans are made aware of the incredible treasures within their own country, it creates a desire to explore and appreciate them. As the private sector, we are proud to stand with UWA in encouraging more Ugandans to discover our national parks and contribute to the growth of domestic tourism.”
The Open Park Days initiative not only promotes domestic tourism but also provides an opportunity to communities living around conservation areas to enter and experience first-hand what happens inside the parks.