Bangkok, Thailand — The Uganda High Commission in Kuala Lumpur, accredited to the Kingdom of Thailand, has announced The Pearl of Africa – Uganda Business Forum & Expo 2025 (Thailand Chapter) under the theme “Unlocking Uganda’s Business Potential: Prosperity Through Partnerships.” The high-level event will take place on 26 November 2025 at the Intercontinental Hotel in Bangkok.
This landmark Expo invites Thai government agencies, business associations, investors, and development partners to engage directly with Uganda’s public and private sectors. It aims to deepen cooperation in trade, tourism, investment, and innovation, while forging mutually beneficial partnerships that unlock new markets and shared prosperity.
Uganda: Africa’s Rising Investment Hub
Uganda continues to position itself as one of Africa’s most attractive investment destinations, offering political stability, competitive incentives, and access to a combined market of more than 500 million consumers through the East African Community (EAC) and COMESA.
Strategically located in the heart of Africa, Uganda is a natural gateway to one of the continent’s fastest-growing economic regions. Bilateral trade between Uganda and Thailand increased by USD 59 million in 2024, underscoring growing confidence and signalling vast untapped opportunities.
The Expo will allow Thai investors to build on this momentum and explore Uganda’s dynamic, expanding markets.
High Commissioner Betty Oyella Bigombe expressed optimism ahead of the event, noting that Uganda-Thailand economic relations are entering a new era of opportunity. “Economic and Commercial Diplomacy is opening new frontiers. Let us build bridges of cooperation, innovation, and mutual growth,” she said at a briefing held at the Intercontinental Bangkok.
Key Sectors Open for Collaboration
The Forum will spotlight wide-ranging opportunities for partnerships.
Agriculture & Agro-Industrialisation: Establish processing plants, modern irrigation systems, fertiliser industries, and export-driven agro-value chains connecting farmers to global markets.
Tourism & Hospitality: Investment prospects include eco-lodges, resorts, theme parks, tour operations, destination branding partnerships, and airline service collaborations.
ICT & Innovation: Engage in fintech, digital infrastructure, data centres, software development, and ICT training hubs driving Africa’s next digital revolution.
Minerals, Oil & Gas: Explore collaboration in mineral beneficiation, exploration, oil refinery development, and value-addition in gold, cobalt, copper, and other resources fueling the global green economy.
Trade Expansion: Strengthen trade flows and diversify product exchanges between the two countries.
The Expo is expected to attract a broad spectrum of participants, including private-sector actors, business leaders, investors, special purpose vehicles (SPVs), institutions, and development organisations based in Thailand.