Uganda Showcases Tourism and Coffee Excellence at 2025 Warsaw International Fair

The Uganda Embassy in Berlin led by Ambassador Danny Ssozi,  Deputy Head of Mission and Jessica Namuddu, Tourism officer, in partnership with tour operators under the umbrella Exclusive Sustainable Tour Operators Association (ESTOA) and SeraWild Coffee, successfully exhibited Uganda at the Warsaw International Tourism and Travel Fair (TT Warsaw) held from November 20-22, 2025 in Warsaw, Poland.

The Uganda stand attracted strong interest from travel professionals, media, coffee enthusiasts, and the general public, positioning Uganda as a premier destination for adventure, culture, wildlife, and specialty coffee.

Through coordinated marketing, cultural engagement, and product sampling, the team showcased Uganda’s diverse tourism offerings from gorilla trekking, wildlife safaris, and adventure tourism, to cultural heritage and unique coffee experiences.

ESTOA member tour operators used the platform to present curated travel packages to Uganda and highlight responsible, high-quality safari experiences.

Meanwhile, SeraWild Coffee offered visitors a taste of Uganda’s specialty coffee, which received significant attention from both tourism stakeholders and consumers interested in authentic African coffee origins.

Participation in this year’s ITT Warsaw Fair strengthens Uganda’s visibility in the Central and Eastern European market supporting the Embassy’s broader strategy of boosting tourism inflows, promoting Ugandan products, and fostering partnerships across the region.

The Uganda Embassy appreciated the strong collaboration with ESTOA, SeraWild Coffee, and all partners who contributed to the success of this promotional mission.