Kampala, April 8, 2026 — The Uganda High Commission in Ottawa, in partnership with the Ministry of Foreign Affairs, Uganda, the Ministry of Tourism, Wildlife and Antiquities, Uganda Tourism Board, and private sector players, has launched a familiarisation trip aimed at promoting Uganda as a top destination for Canadian tourists.
The initiative brings together a delegation of 14 senior executives from leading Canadian tour companies, travel agencies, and media platforms, who arrived at Entebbe International Airport on April 8 to begin a 10-day tour running until April 18.
The group was received by Uganda’s High Commissioner to Canada, Allan Kajik, alongside senior officials, including Jimmy Kigozi from the Ministry of Tourism, Wildlife and Antiquities and representatives from the Ministry of Foreign Affairs and Uganda Tourism Board.
Speaking at the reception, Ambassador Kajik said the visit is aimed at boosting Uganda’s visibility and competitiveness in the Canadian tourism market.
He noted that the familiarisation trip will give participants first-hand experience of Uganda’s key attractions, including wildlife, culture, nature, and adventure tourism, with an emphasis on community-based tourism and conservation initiatives.
Agnes Birungi, Head of Economic and Commercial Diplomacy at the High Commission, said Uganda offers unique and immersive travel experiences that align well with the preferences of Canadian travellers.
She described the country as a destination rich in natural beauty and cultural heritage, with significant potential to attract high-value tourists.
During the visit, the delegation is expected to hold business-to-business meetings with Ugandan tour operators, government officials, and other stakeholders to strengthen partnerships and promote tailored travel packages.
The itinerary includes visits to major attractions such as Bwindi Impenetrable National Park, Queen Elizabeth National Park, and the Source of the Nile.
Margaret Kafeero, Head of Public Diplomacy at the Ministry of Foreign Affairs, expressed confidence that the trip will enhance Uganda’s global tourism profile and support sector growth through new partnerships.
Recent data shows that tourist arrivals from Canada have been steadily increasing, rising from 7,542 visitors in 2022 to 9,688 in 2024 — a 28 percent growth.
Kajik said Uganda is targeting more than 20,000 Canadian visitors by 2028, building on growing interest in adventure, wildlife, and cultural tourism.
Jimmy Kigozi of the Ministry of Tourism noted that Canada remains a key source market, with visitors often opting for high-end experiences and longer stays, contributing significantly to tourism revenue.
Officials say the familiarisation trip is expected to strengthen Uganda’s destination branding in Canada and across North America, while encouraging the development of new tourism products tailored to international markets.