Global ticketing company Ticketmaster is launching in Uganda through Quicket, as part of long-term investment in East Africa’s live entertainment industry.
Backed by Ticketmaster’s global reach, Quicket brings a platform purpose-built for Uganda’s market. Fully digital ticketing will help reduce fraud and speed up fan entry, while local payment integrations with Airtel Money and MTN Mobile will make buying tickets simpler and more accessible.
At the heart of the platform is the ability to meet fans where they already are. Africa’s 1.6 billion people are the world’s youngest and fastest-growing population, with a generation of fans increasingly discovering, sharing, and buying through their phones.
Through global event distribution across Spotify, Google, Meta, Bandsintown, and Apple Music, Quicket puts events directly into the places where fans already discover artists, music, and live experiences – helping organisers reach new audiences and turning discovery into ticket sales.
That same focus on meeting fans where they are is shaping what comes next. Quicket is developing WhatsApp-based ticketing to bring event discovery and purchase closer to fans’ everyday conversations, alongside AI-powered tools that will make it easier to find and buy tickets.
Quicket is already working with some of Uganda’s leading events and experience brands, including Spinny and Friends, Kampala’s popular Afro-House party, and the Masaza Cup, Uganda’s regional football tournament, helping connect them with wider audiences through its ticketing and discovery capabilities.
John Masembe, Business Operations Director at Quicket, said: “Spend a weekend in Kampala and you can feel the energy immediately. From packed Afro-House nights to major sporting events and live performances, Uganda has a vibrant and growing culture of shared experiences. Live entertainment is deeply woven into everyday life, and fans are showing a huge appetite for coming together.
“Quicket and Ticketmaster’s role is to help build the infrastructure behind that momentum, making it easier for organisers, artists, and venues to grow, connect with audiences, and scale live experiences across Uganda.”
Justin Van Wyk, Managing Director of Ticketmaster South Africa, said: “Uganda is an exciting live entertainment market, with a young, mobile-first audience and a growing community of organisers, artists, and venues creating experiences for fans across the country. Quicket has the local knowledge and relationships to serve that market well.
“Our role is to back that expertise with Ticketmaster’s global scale, giving Event Organisers, artists, and fans in Uganda the same market-leading ticketing experience audiences expect anywhere in the world. We’re excited about the opportunity to support the continued growth of Uganda’s live entertainment ecosystem.”
The expansion formalises Quicket’s long-standing presence in East Africa. Since 2016, the company has worked with its local partners, building close to a decade of on-the-ground experience, local relationships and field-services capability across the region.
About Quicket
Quicket was founded in 2011 in South Africa as a scalable pan-African ticketing platform. It allows anyone organising events of all shapes and sizes to deliver a world-class ticketing experience to their audience, wherever they may be on the continent. Since 2011, the company has built a robust and fully featured platform to service the South African and broader African markets, helping creators bring their events to life.
About Ticketmaster
Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centres and theatres, Ticketmaster processes 600 million tickets per year across 35+ different countries. Ticketmaster is a part of Live Nation Entertainment (NYSE: LYV).