Smirnoff has unveiled a dynamic new art-driven experience ahead of the Smirnoff Fiesta slated for May 31, at the Kampala Sheraton Gardens.
The Smirnoff Art Project is a first-of-its-kind collaboration that fuses visual art, tech, fashion, and music to reimagine how consumers engage with events.
“As a brand that thrives on creativity, community, and self-expression, we’re excited to push the boundaries of what a music event can be,” said Judie Nandekya, Smirnoff Brand Manager at Uganda Breweries.
“The Smirnoff Art Project is a powerful reflection of our new global campaign We Do We, which celebrates collective energy and innovation. This is more than a concert. It’s a full-sensory experience led by Smirnoff.”
To bring this vision to life, Smirnoff partnered with a group of innovative Ugandan creatives including cartoonists, muralists, digital illustrators, and designers from Katoto Studio, XR Studio, Fatisharts, and House of Sosho.
“Smirnoff gave us the brief to bring the brand’s energy and spirit of freedom to life through immersive art. It’s been an incredible journey turning that bold vision into a truly transformative space for consumers,” said Natasha Karungi, project team lead.
In addition to the art installations, the third edition of the Smirnoff Fiesta will feature a stellar lineup of DJs including Etania (Life of the Party), Lil Stunner, DJ Dranix, Wiz J, Vanss, Emm That Guy, and Deejay Alza, hosted by a vibrant cast of MCs such as Sammy Wetala, Viana Indi, Josh MC, Saint Trevor, Tojo 256, Casmir, and Adele Kiele.
Consumers can gain access to the event through the purchase of select Smirnoff products.