“My Target Audience is the Young” – Bebe Cool Hits Back at Critics

Singer Moses Ssali alias Bebe Cool has revealed that he is not about to quit his latest style of music despite critics labeling it as immature.

According to Bebe Cool, there seems to be a lot of ignorance and lack of knowledge on his kind of music.

“There seems to be a lot of that going on lately in respect to the person Moses Ssali, the brand Bebe Cool, his music and the entertainment business,” BeBe Cool wrote in what appears to be a response to music events promoter, Suudiman Lukwago who branded Bebe Cool’s ‘Wuwo’ song as bubble gum music fit for an upcoming musician.

Suudiman’s post forced Bebe Cool to rant on social media saying several ignorant people have been going around claiming that his music lately lacks mature content and that it doesn’t suit his age.

“While some say this out of total ignorance and have taken on this crusade purely for purposes of discrediting the brand Bebe Cool, others are attacking me for public attention thinking it will advance their stunted careers,” the Gagamel boss said.

The singer passed on tips to for his fans as well as those seeking to become musicians to follow.

He says every business has a target market and music as a business in Uganda as seen today has a youthful age bracket that pays directly through music and indirectly through corporate sponsorships. This is the age between 15 and 35, Bebe said.

His music is designed deliberately to target the youn generation which makes up the majority of Uganda’s population, Bebe Cool explains.

“The population of Uganda is roughly 42 million people and of these 77% are below 30 years of age. Any smart business mind is expected to research this information so that they can design their products or services to suit this age bracket’s preferences”.

He firther went on to distiguish between Bebecool as a brand and the person Moses Ssalo. While Moses Ssali can be any age, he wrote, the brand Bebe Cool has specific target markets it serves depending on the objectives and need at a specific time.

He argues that the older a musician gets, the fan base decreases not because you have lost fame or popularity but because the fans grow into different directions and lives. Some die, some get married, some get saved, some loose interest in music, some travel, et al.

“At this point, it’s up to you the grown up artiste to stay with the few fans you are left with or tap into the new age bracket below you for continued business since that’s where any government and the main business community’s focus is”.

The ‘Freedom’ singer insists he will record different songs for his different target audiences but mainly 35 and below.