MultiChoice Uganda has officially launched the 2025/26 Football Season in a campaign dubbed “It’s On. Season Ewoome” with a vibrant 6-a-side football tournament held at Equinox Sports Center.
The event attracted media personalities, staff, and key stakeholders for a day of sport, celebration, and connection.
The event marked the beginning of what promises to be the most thrilling football season yet, with SuperSport delivering unrivalled access to the world’s biggest leagues and competitions on DStv and GOtv.
All matches will be available in HD on DStv and SD on GOtv, with access tailored to each customer’s package.
Rinaldi Jamugisa, PR and Communications Manager at MultiChoice Uganda, said, “Football is more than just a sport. It brings people together, sparks conversations, and creates unforgettable moments. This tournament was our way of celebrating that passion with our customers and partners.”
Colin Asiimwe, Head of Marketing, added: “This season, we’re bringing over 1,000 matches to our customers. From the Premier League to La Liga and Serie A, there’s something for every football lover.”
“Whether you’re watching from home or catching highlights on the go, we’re delivering the best football experience across Africa. It’s On. Season Ewoome.”
The tournament featured teams from MultiChoice Uganda, PR firm BrainChild Burson, media houses Vision Group and Nation Media and advertising agencies TBWA and MAAD McCANN, which took on each other in short matches of 30 minutes on an artificial turf.
MAAD McCANN emerged victorious after defeating Vision Group 3-0, walking away with a cash prize of UGX 1 million while Vision Group as the first runners up won a cash prize of UGX 500,000.
BrainChild Burson took on Nation Media for a third place finish with the former defeating the latter.
The Premier League will commence on August 15, with Liverpool taking on AFC Bournemouth.