The search for Uganda’s next queen is officially underway. The Miss Uganda Foundation has launched the Road to the Crown 2026, and this year’s theme ‘Beauty with a Purpose’ is held in partnership with Uganda’s favourite Sherry- V&A.
The launch was marked by the formal presentation of reigning Miss Uganda 2025, Trivia Elle Muhoza, alongside first runner-up Agatha Drakes Keine and the second runner-up.
Together, the trio thanked partners and sponsors for standing with them over the past year and for continuing to support the journey ahead.
“We are deeply grateful for the support our partners have given us,” said Queen Trivia, who will go on to represent Uganda at the Miss World competition. “I won’t disappoint when I take to the global stage.”
For Roy Ronald Tumwizere, Brand Manager for V&A Sherry at Uganda Breweries Limited, the partnership felt less like a business decision and more like a natural fit.
“I’m incredibly proud that V&A Sherry, we get to be part of a journey that gives young women the platform to become change-makers in society,” he said. “It meant a lot to see one of the Miss Uganda Foundation’s own- Hannah Karema go on to contest for Guild President at Makerere University.”
Brenda Nanyonjo, CEO and Founder of the Miss Uganda Foundation, reflected on the milestone with evident pride.
“V&A Sherry has walked with us for four years now, and we’re deeply grateful for that partnership,” she said. “We’re equally thankful to God for bringing us this far. We’re now in our 15th year, and we hope to go even further, together with all our partners and sponsors.”