The Pearl of Africa Tourism Expo (POATE) 2026 has officially been launched by the Minister for Tourism, Wildlife and Antiquities, Tom Butime. The event marks the beginning of a nationwide series of engagements leading up to the highly anticipated Expo, slated for May 21-23, 2026, at Speke Resort Munyonyo.
Under the theme “Wanderlust – It’s Your Time to Thrive,” the launch highlighted Uganda’s renewed optimism and commitment to driving sustainable economic recovery through tourism. The theme resonates with a growing global trend among travellers, who increasingly seek authentic, meaningful experiences and connections during their journeys.
In his keynote address, Minister Butime emphasised the importance of the tourism sector not only as a driver of economic growth but also as a tool for transformation, creating jobs, empowering women, and promoting conservation. “Tourism is not merely an economic sector; it is a force for transformation. It sustains our communities and creates growth opportunities,” he said.
The event is expected to attract key international buyers, investors, media, and tourism professionals from across Africa and around the world. It aims to position Uganda as a top tourism destination, capitalising on its unique natural beauty, rich culture, and warm hospitality.
Juliana Kagwa, CEO of Uganda Tourism Board, expressed the Expo’s strategic importance at a time when the sector is regaining strong momentum. “We are inviting the world to reconnect with Uganda — a country of resilience, diversity, and opportunity,” she said. “This is a defining moment for our industry to thrive through collaboration, innovation, and purposeful marketing.”
Isa Kato, Vice President of the Uganda Tourism Association (UTA), highlighted the resilience and readiness of Ugandan tourism enterprises to engage with global markets. “The spirit of Wanderlust speaks directly to our industry’s drive for innovation and growth,” Kato remarked.
UTB Board Chairperson Pearl Kakooza emphasised the role of POATE in positioning Uganda within the regional tourism landscape.
“Our renewed optimism as a country aligns perfectly with this year’s theme. Tourism has a vital role in translating that optimism into tangible gains, and POATE 2026 will create the space for business leaders, government, and private players to chart a shared path towards prosperity,” she said.
Butime also reiterated the Ministry’s commitment to strengthening Uganda’s tourism sector, noting the importance of continued investment in infrastructure, air connectivity, and marketing. “Through POATE, Uganda is not only showcasing its natural and cultural wealth but also reinforcing partnerships that fuel investment, job creation, and sustainable development,” he said.