Gilbey’s Gin has announced the launch of the “Made for Real Moments” campaign. The announcement was made during a press briefing held at Uganda Breweries in Luzira.
The campaign is inspired by Uganda’s everyday social culture and the simple, authentic experiences that bring people together.
At the centre of the campaign is a return to the kind of spaces Ugandans know best, the ‘kafunda.’ Rather than curated, high-end experiences, the campaign leans into these familiar environments, creating a platform for unfiltered interaction through a series of weekly hangouts and live podcast conversations.
The campaign will officially kick off with the first Gilbey’s Hangout this Friday, April 24, at Old Tymerz in Ntinda, setting the tone for months of gatherings. It will be hosted by media personality Ronnie McVex.
These hangouts are designed to feel organic and accessible, bringing people together in a setting that mirrors the everyday Ugandan social experience.
Speaking at the launch, Gilbey’s Brand Manager, Karama Raymond, noted that the campaign is about staying true to the way people naturally connect.
“We are not trying to create something new; we are simply celebrating what already exists. The ‘kafunda’ is where real conversations happen. With this campaign, we are giving people a space to come together, speak freely, and enjoy those moments as they are,” he said.
He added that the Gilbey’s Hangouts will be activated across various outlets nationwide.
By combining physical hangouts with live podcast storytelling, Gilbey’s aims to build a community around shared experiences, both at the venues and across digital platforms.