The nationwide journey that captivated Gulu, Masaka, and Arua reached its climax on Saturday as Bell ObaFest 2025 descended upon the Millennium Park at Lugogo. Defying slight early threats of rain, crowds flocked through the afternoon, in collective anticipation of a day of flavour and enjoyment led by the Bell Citrus and Honey flavors.
True to its promise, the festival was a paradise for flavor enthusiasts and deal-hunters. The popular 3 for 10k flavour buckets were made even sweeter during the FlexiPay Happy Hours, where prices were slashed to an incredible 3 for 5k.
This exceptional offer complemented an extensive assortment of modern Rolex and grilled meats in Bell na Nyama combos, ensuring every attendee experienced the ultimate beer-and-food pairing.
Lillian Kansiime Ssebunya, Brand Manager for Bell at Uganda Breweries, praised the Festival and success, saying, “For Bell ObaFest this year, we set out to celebrate the richness of how Ugandans connect through our music, our food and games, all shared over our Bell Flavours. This finale was the perfect culmination of our journey, and we responsibly toast to all our partners and consumers for this wholesome and flavorful experience that has brought us all together today.”
On the main stage, the entertainers featured a dynamic lineup of artists speaking to the flavorful sounds of Uganda’s current airwaves, including Tai Dai, Dax Vibez, Kapeke, Vinka, Tracy Melon, and a nod to the Habesha community with DJ Magic Touch, Real Kenie, and DJ Yemi.
The crowd was kept moving by sets from DJs including Roja, Vans, City Girl, and Eyo Mackus, before the live, headlining performances by Ray G in a night that was masterfully closed by DJ Bugy and Josh MC.
In a continued commitment to inclusiveness, the stage presence for the day featured sign language interpreter Timina Wasike, who ensured the music and announcements were accessible to all, making the celebration truly for everyone.