Bell Lager, the official beer of Enjoyments, has announced the return of the Bell Obafest. This follows a successful first edition held last year.
The organizers say this year’s edition will be much bigger and better. The festival will stretch to three days (October 18-20) at the Jahazi Pier in Munyonyo.
It will also span the East African countries of Uganda, Kenya, Tanzania and South Sudan promising an unforgettable celebration of the region’s rich cultural tapestry.
Speaking at the launch, Matilda Babuleka, Marketing Manager, Beer Portfolio at Uganda Breweries Limited, promised a memorable experience that showcases the rich culture of East Africa, allowing customers to experience.
“How we do music, food and beer. Bell Obafest is back, bigger and better, thanks to the overwhelming positive reception the festival received last year, attracting attendance from over 5000 people,” noted Matilda.
This year, Bell Obafest will feature four stages; the main stage, a second stage dedicated to cultural and alternative acts, a DJs arena and the introduction of a Nexters Stage, open to the public to jam and showcase their skills providing a platform for undiscovered talent to shine.
“In line with our ambition to be Uganda’s most inclusive and sustainable festival, we are pleased to announce our continued partnership with Light for the World Uganda, with whom we will collaborate to curate experiences that that cater to persons with disabilities. Bell Lager has championed this agenda towards shaping a more inclusive society,” Matilda added.
The festival has also positioned as a beacon of African optimism by showcasing East African culture through food, music, beer and an unprecedented showcase of each participating country’s unique cultural identity under a big campaign named “This is How We Do”.
Bell ObaFest 2024 is set to be a monumental celebration of East African culture, bringing people together to savour the region’s unique flavour, sounds, and traditions.