100% of the waste material collected from the first edition of Bell Roast and Rhyme this year, at Jahazi Pier Munyonyo, was recycled, reused and repurposed as part of the Bell Lager’s commitment towards reducing its environmental impact.
The Roast and Rhyme specific initiative employed a waste management team that ensured proper waste disposal during and after the event with 37% (170.7kg) of collected waste recycled, and 63% (about 282.2kg) of the waste reused.Waste collected ranged from plastics, silver plates, aluminium cans, chip boards and food waste.
The brand pioneered the drive towards sustainable growth last year at the inaugural Obafest at the same venue with over 83% of the collected waste recycled from the festival.
Recently, the National Environment Management Authority (NEMA) revealed that Uganda generates 600 tonnes of plastics daily.
In Kampala alone, 150 tonnes of waste are generated everyday and it is estimated that in urban areas, waste generation per capita stands at around 0ne kilogram per day, and only 40 percent of plastic waste produced in urban areas is collected:
According to Grace Amme, the Bell Lager Brand Manager, Bell Lager is pioneering a shift towards more environmentally friendly practices in the entertainment industry as well as reducing on the diverse impacts of waste to the environment.
“We’re cognizant of the waste generated at consumer engagements and as such, aim at sustainably co-existing with the environment within which we operate and serve our consumers”, she added.
The flagship beer of Uganda Breweries Limited, a subsidiary of Diageo is in line with Society 2030, global program to create a more inclusive and sustainable world.