Bell Lager has officially announced the main event of the 2025 Bell ObaFest, set to take place on Saturday, November 15, 2025, at the Millennium Grounds in Kampala. This year’s festival, themed “Flavour for Your Flavour,” will celebrate the introduction of Bell Citrus and Bell Honey, capping off a series of regional activations held across the country.
The 2025 edition has seen Bell embark on a nationwide flavour journey, engaging consumers in Gulu, Masaka, and Arua, as well as university hostels, to deliver a unique flavour experience that reflects Uganda’s diverse culture and tastes.
“We are thrilled to bring the entire nation together for Bell ObaFest 2025,” said Lillian Kansiime Sebunya, Brand Manager for Bell. “This year is about celebrating Uganda’s rich cultural tapestry. With our new Bell Citrus and Bell Honey, we’re giving consumers an immersive experience filled with great music, food, and beer. The regional tours have been a phenomenal success, and now we’re ready for the biggest beer celebration of the year.”
The festival will feature a strong lineup of partners, including Swangz Avenue, FlexiPay, Coca-Cola, and SafeBoda, all working together to deliver a seamless and enjoyable experience.
SafeBoda Country Director, Christian Wamambe, emphasised the brand’s commitment to attendee safety and convenience: “SafeBoda is excited to be the official mobility partner for Bell ObaFest. We’ll be offering discounts to both boda and car customers heading to and from the festival. Our goal is to ensure everyone travels safely as we champion safe enjoyment throughout the celebration.”
From the digital side, FlexiPay’s Jackie Abwol highlighted the convenience of cashless access: “We are proud to power the digital experience for Bell ObaFest. Our platform makes purchasing tickets quick and secure, so we encourage everyone to get their tickets early via the FlexiPay app.”
Adding to the message of responsible enjoyment, Emmy Hashakimana, Managing Director of Coca-Cola Beverages Uganda Limited, said: “We are committed to your well-being, ensuring convenient access to Rwenzori Pure Natural Mineral Water and promoting responsible enjoyment. As you enjoy the festival, please remember to use recycling points to dispose of packaging responsibly.”
The 2025 Bell ObaFest finale promises an elevated experience, with an immersive Flavour Zone featuring Bell Citrus and Bell Honey, delicious bites and meats, and live music performances curated by Swangz Avenue.
Bell Lager will also reinforce its commitment to sustainability through a partnership with Asante Waste Management to ensure effective recycling and waste disposal, promoting a greener, more inclusive celebration.
Tickets are now on sale for UGX 30,000 via the FlexiPay app. Bell encourages fans across Uganda to grab their tickets early and prepare for Uganda’s biggest beer celebration.