Following a high-energy takeover at Silo last month, the Guinness Make It Yours journey heads to Paradigm Kansanga this Friday, February 13, for an evening dedicated to the craft behind the hits.
What began as a series of immersive experiences, from fashion masterclasses in Mukono to digital storytelling sessions at Silo, has quickly evolved into a platform that blends nightlife with personal growth. This week, the spotlight turns to music with the Guinness Smooth Creators Lab, headlined by celebrated producer HeyoAxon.
Tailored for aspiring producers and emerging artists, the masterclass will explore the fundamentals of beat-making, vocal recording techniques, and artist branding. Participants will gain hands-on insights into the creative process, learning what it truly takes to transform raw ideas into polished records.
In a unique twist, the entire Creators Lab session will be delivered through silent disco technology, creating an immersive and distraction-free environment within the vibrant atmosphere of Paradigm. Running from 6:00 PM to 8:00 PM, the session will move from a technical breakdown into a live, practical recording experience featuring a fully functional mini-studio setup.
Speaking ahead of the event, Denise Nazzinda, Guinness Smooth Brand Manager, said the initiative is about celebrating individuality and bold self-expression.
“The Make It Yours journey celebrates those who aren’t afraid to carve their own path. By bringing the Creators Lab to Paradigm, we are creating a space where creativity and craft meet the smooth, vibrant lifestyle of our consumers. We want to empower a new wave of talent to express themselves boldly and truly make every moment, and every sound, their own.”
Once the masterclass wraps, the night transitions into a full entertainment experience. DJ Dash will take over the decks, while Viana Indi and Alleh MC host the evening. Adding a dynamic visual element, the Culture Dancers will deliver a vibrant fusion of rhythm and movement.