UBC Secures Broadcast Rights for 2022 FIFA World Cup

Uganda’s national broadcaster, Uganda Broadcasting Corporation (UBC), has secured broadcast rights for the 2022 FIFA World Cup.

The competition will be held in Qatar from November 20 to December 18, 2022.

“The Free-To-Air Rights (FTA) is FREE and EXCLUSIVE to UBC. This means all games will air on UBC and Star TV and all its 11 radio stations across the country,” management said in a Friday statement.

“As a football-loving Nation, the Government of Uganda has always supported the Public Broadcaster to ensure that the citizens are part of the Global community in sports, entertainment, trade as well as science and innovation. Lets us enjoy the games as part of our festive season and leverage on it to grow our business through sponsorship, promotion and advertising.”

The 2022 FIFA World Cup Qatar was moved from the traditional World Cup Finals June calendar to November-December due to Qatar’s intense summer heat.

According to the World Football Governing Body, FIFA, the Qatar World Cup Audience is projected at 5 Billion, up from 3.8 Billion viewers in 2018.

The FIFA World Cup tournament is organized once in Four Years providing great opportunities for football fans across the globe and excellent product merchandising, promotion and advertising.