From August 20th to 22nd, 2025, the African Marketing Confederation (AMC) and the Technology Information Confederation Africa (TICON Africa) will host the 4th edition of their annual conferences at the prestigious Labadi Beach Hotel in Accra, Ghana.
The official launch event, held on May 15, 2025, at the same venue, set the tone for what promises to be a dynamic three-day thought leadership summit, focused on the evolving landscapes of marketing and information technology across Africa.
This year’s conferences are hosted by the Chartered Institute of Marketing, Ghana (CIMG), and the Institute of ICT Professionals, Ghana (IIPGH). With over 500 delegates expected from 35 African countries—including Uganda’s Marketers Society and the ICT Association of Uganda—the conferences will explore key themes such as harnessing Africa’s youth potential and accelerating digital transformation in business.
The 2025 theme, “Thriving in Africa’s Evolving Markets: Trust, Trends, and Technology,” underscores the crucial intersection of marketing and ICT, emphasising the need for collaborative innovation to enhance competitiveness and sustainable development across the continent.
Highlights from the Launch Event
David Gowu, President of TICON Africa and Executive Director of the Institute of ICT Professionals, Ghana, opened the launch.
Speaking on behalf of both AMC and TICON Africa, Gowu projected attendance of over 500 participants and emphasised the goal of fostering synergy between technology and marketing to fuel Africa’s advancement. He also highlighted the opportunity to spotlight Ghana’s culture and tourist appeal.
Ama Amoah, Vice President of the Chartered Institute of Marketing, Ghana, described the event as more than a conference launch—“a movement ignited right here in Accra.” She added:
“Accra will become the meeting point for Africa’s biggest marketing minds and boldest tech innovators. Our mission is to explore the intersection of marketing and technology to drive sustainable growth. Marketing is the essence of business, of our communities, our country, and of globalisation.”
David Balikuddembe, Secretary General of the African Marketing Confederation, acknowledged the support of Labadi Beach Hotel and the Ghana Tourism Authority. He stressed AMC’s commitment to providing not just professional engagement, but memorable cultural experiences for delegates.
“Our conferences are renowned not only for top-tier speakers and critical marketing discourse but also for their rich social and networking activities. We’re excited to partner with the Ghana Tourism Authority to showcase Ghana’s people, culture, cuisine, fashion, and hospitality,” he said.
Gilbert Abeiku Aggrey, Deputy CEO of the Ghana Tourism Authority, reaffirmed the country’s dedication to promoting Ghana as a leading tourism destination.
“This conference aligns with the vision of H.E. President John Dramani Mahama to make Ghana the number one tourism destination in Africa,” he noted.
The African Marketing Confederation is the foremost Pan-African organisation uniting marketing associations, institutes, and professionals across the continent. AMC promotes ethics, professional standards, and knowledge-sharing in marketing while fostering global collaboration. It ensures Africa’s voice is heard in international marketing circles.
