The highly anticipated Smirnoff Fiesta is back, promising a wholesome celebration of creativity, individuality, and community. The third edition of the event is set to take place on May 31, at Sheraton Gardens.
The announcement was made during a networking media and influencer mini-fiesta experience, which offered a sneak peek into the new and vibrant world of Smirnoff.
The event featured show-stopping decor, expertly made Smirnoff cocktails, trendy music mixes, and more.
This year’s Smirnoff Fiesta will serve as a platform for the grand unveiling of the new brand campaign, “We Do We” – an embodiment of the magic created when individuals bring their uniqueness to the collective.
Judie Nandekya, UBL Brand Manager Smirnoff, highlighted the grand purpose of the new brand campaign. “We are rallying our consumers to be the audacious spark that ignites the collective. As a brand fueled by transformation, Smirnoff is championing a more vibrant, inclusive, and ingenious world that leads with boldness.”
The Smirnoff Fiesta promises a fun-filled musical experience where art and community come together. The event will feature some of Uganda’s top DJs and creatives, highlighting the importance of individuality, uniqueness, and authenticity.
The evening’s mini fiesta experience was hosted by MC Casmir and Etania on the decks, giving attendees a taste of what to expect at the main event.
![](<a href="https://www.stanbicbank.co.ug/uganda/personal/about-us/our-community-investment" target="_blank" rel="noopener"> <img src="https://softpower.ug/wp-content/uploads/2025/12/Solar_728x90-scaled.png" alt="Stanbic Bank Community Investment" style="border:0; max-width:100%; height:auto;"> </a>)