Thursday night was an unforgettable celebration as Johnnie Walker, the iconic brand of celebration, honoured rising star Joshua Baraka for his nomination in this year’s highly anticipated Trace Awards & Summit, set for February 26 in Zanzibar.
The night came alive at an exclusive Trace Awards City Tour event. Johnnie Walker Uganda hosted entertainment elites for a toast to Joshua’s remarkable achievements.
From hit singles that have dominated the airwaves, to a growing footprint across the continent, Baraka’s musical journey has been nothing short of phenomenal, earning him a well-deserved recognition from Trace Awards.
With Johnnie Walker as the official host, the experience was nothing short of incredible. Guests were treated to an array of tasty premium whisky cocktails; whether it was the bold Ruby Walker, a vibrant mix of Johnnie Walker Black Label, citrus juice, simple syrup, pineapple juice, and berry purée, or a classic highball, every sip matched the night’s vibrant energy.
Beyond the drinks, the evening sparked insightful industry conversations, featuring a dynamic panel session that delved into Ugandan music, the growing influence of African sounds on the global stage, and why it’s essential for brands like Johnnie Walker to continue championing African creatives.
Speaking at the event, Uganda Breweries Managing Director Andrew Kilonzo, emphasized the importance of supporting platforms that elevate African talent.
“Africa’s creative industry is rich with talent, yet many artistes struggle to break into global markets. At Johnnie Walker, we believe in progress and the power of pushing boundaries.
By supporting platforms like the Trace Music Awards, we are not only giving African voices the international recognition they deserve but also reinforcing our Keep Walking mantra, championing those who dare to dream and forge new paths,” said Kilonzo.
“Joshua Baraka’s nomination is a proud moment for Uganda. It reflects the incredible talent we have in our country and proves that Ugandan music is gaining recognition on the international scene. This is just the beginning, and we are excited to see more Ugandan artistes keep walking towards global appreciation,” he added.
Taking the stage, an emotional Joshua Baraka reflected on his journey.
“This has been a journey of faith and hard work. It hasn’t been easy, but I’m grateful for my team and everyone that has supported me along the way. This nomination isn’t just for me, it’s for Uganda, for every artiste pushing to be heard on the global stage,” Baraka said.
The night also sparked conversations about the evolution of African music and its increasing global recognition.
Industry experts weighed in on how platforms like the Trace Music Awards are reshaping narratives, and giving African artistes the international exposure they deserve.
Joshua Baraka is nominated in the Best Eastern African Artist category, competing against heavyweights like Diamond Platnumz, Zuchu, and Bien. Ugandans can rally behind him and cast their votes by visiting www.traceawards.plus, to bring the award home!
The Trace Awards & Summit 2025 will be broadcast live from Zanzibar, Tanzania, on February 26