The Uganda Peoples’ Defence Forces (UPDF) Spokesperson, Brig Gen Felix Kulaigye, has called on stakeholders in the tourism sector to capitalize on the peace and stability in Uganda to boost the country’s tourism potential.
Speaking at the Tourism Thematic Conference held at Hotel Africana, Kulaigye emphasized that Uganda is open, secure, and primed for growth.
He acknowledged the significant contribution of tourism to Uganda’s economy but stressed that peace and stability are essential for the industry to thrive. He reassured the public that the UPDF is committed to maintaining security across the country.
“Karamoja is now a peaceful and secure region. From its rich cultural heritage and animal husbandry to mining and tourism, Karamoja’s potential is immense. The security in this region unlocks its wealth for the country,” Kulaigye remarked.
The Head of the European Union delegation in Uganda, Ambassador Jan Sadek, added that for a country to attract tourists, it must have a positive image, a good reputation, and, most importantly, peace.
“Tourism not only creates jobs and boosts the economy, but it also shapes how Uganda is perceived globally,” Sadek noted. He urged Uganda to focus on rebranding by showcasing its people’s warmth and hospitality as one of the country’s greatest strengths.
“Uganda has now begun evaluating how its image is perceived internationally, beyond its tourist attractions like wildlife, national parks, and lodges. This is important for us, even in European countries,” he said.
Amos Wekesa, Founder and CEO of Great Lakes Safaris, highlighted the negative impact of travel advisories on Uganda’s tourism sector. “Despite being safer and richer in potential than many of our neighbors, negative advisories from embassies act as trade barriers and invalidate tourist insurance, keeping visitors away,” Wekesa explained.
He stressed that promoting Uganda is a collective responsibility, saying, “Let’s stop focusing on the negatives. The private sector cannot complain if they’re not doing their part. The private sector must take responsibility for better positioning our country. The government must also work closely with the private sector to push this agenda and elevate Uganda’s image.”
Speaking on behalf of Rotarians, Anne Nkutu emphasized Rotary’s role in promoting peace, which is crucial for tourism growth. She noted that Rotary fosters international exchanges to enhance cultural appreciation, reduce prejudice, and promote diversity.
“As people travel and embrace different cultures, tolerance increases, creating a peaceful environment that encourages tourism,” Nkutu said.