Vivo Energy Launches new Campaign to Empower Boda-boda Riders

Vivo Energy Uganda has launched its inspiring new campaign, “Ebyakabi Nze Abirina SityaMbeera,” dedicated to every motorcyclist on Uganda’s roads. 

The campaign highlights two premium Shell products, Shell Advance motorcycle engine oil and Shell FuelSave, designed to help riders go further for less.

At the core of the campaign are the heroes, our ‘kapos’ (or Lords) of the streets who start their journeys before dawn, bravely face road challenges, and fuel Uganda’s progress on a daily. 

To participate, riders simply need to buy a pack of Shell Advance and send the unique code under the seal with their boda number plate to 6688. 

Vivo Energywill reward over 10,000 riders with assorted goodies to support their daily operations.

“We understand the strength and determination of every rider who plays an important role in driving Uganda’s economy and connecting communities,” said Rebecca Nassiwa, Brand Manager – Lubricants at Vivo Energy Uganda.

Francis Kayoki, Lubricants Sales Manager at Vivo Energy Uganda shared that Shell Advance is a globally trusted motorcycle lubricant designed with active cleansing and superior formulation to offer complete protection for motorcycle engines even in the most challenging conditions such as hot temperatures, dust, hilly terrain, traffic jams and muddy paddles. 

Geoffrey Elyanu, the Supply and Distribution Manager, represented the Vivo Energy Uganda’s Managing Director at the launch event. 

He emphasised the company’s dedication to continued growth, stating “The campaign is a promise that with Shell’s power combo, drivers hold the winning formula to keep moving strong, never to miss a moment, and to ride with peace of mind.”