UTB Joins Global Sustainable Tourism Council to Foster Sustainable Tourism in Uganda

The Uganda Tourism Board (UTB), has joined the Global Sustainable Tourism Council, to Foster sustainable Tourism in Uganda.

Uganda adopted the 2030 Agenda for Sustainable Development in 2015, the government recognized the need for high-quality and inclusive development planning to consolidate gains and advance in achieving SDGs. 

Commenting on the development, UTB CEO, Lilly Ajarova expressed enthusiasm for the partnership, saying that Joining the Global Sustainable Tourism Council underscores Uganda’s dedication to foster sustainable tourism development. 

She noted that Uganda will actively engage in initiatives to promote sustainability standards, share best practices, and collaborate with stakeholders to advance sustainable tourism development in the region. 

“This collaboration aligns with our vision of promoting responsible travel practices while preserving our natural and cultural heritage for generations to come,” said Ajarova.

On his part, Randy Durband, CEO of GSTC, said Uganda’s decision to join the GSTC is a significant step forward in promoting sustainable tourism practices. 

“We value the commitment of the Uganda Tourism Board in supporting our mission. We look forward to working with them to advance sustainable tourism practices in Uganda and beyond,” he said.

The GSTC encourages destinations pursuing sustainability practices in tourism development and management to join as GSTC members and apply the GSTC Destination Criteria, which eventually can help achieve certification by a GSTC-Accredited Certification Body. 

The Global Sustainable Tourism Council (GSTC) establishes and manages global sustainable standards, known as the GSTC Criteria. 

There are two sets: Destination Criteria for public policy-makers and destination managers, and Industry Criteria for hotels and tour operators. 

These are the guiding principles and minimum requirements that any tourism business or destination should aspire to reach in order to protect and sustain the world’s natural and cultural resources while ensuring tourism meets its potential as a tool for conservation and poverty alleviation.