Unilever Uganda has officially launched Royco Cube Ku String at the vibrant Nakasero Market in Kampala. This is the latest stop in a dynamic series of market activations following successful events in Gulu, Mbarara, and Mbale. This rollout reaffirms Unilever’s commitment to keeping consumers at the heart of its operations.
The Royco Cube Ku String is a hygienic, convenient, and affordable 12-pack of individually wrapped cubes, retailing at just UGX 1,200. Designed with Ugandan households and small businesses in mind, the new packaging offers easy portioning and portability—ideal for modern cooks, traders, and bustling market environments.
Speaking at the launch, Luck Ochieng, CEO of Unilever East Africa, said: “At Unilever, we’re driven by purpose and impact. Recognition from the People’s Choice Awards and the East Africa Brand Quality Awards is not just a win for Indomie Uganda—it’s proof of our commitment to delivering consistent quality, innovation, and value. We’re incredibly proud of our team and grateful for the trust of our consumers.”
Grace Nandawula, Head of Customer & Strategy Planning at Unilever Uganda, added: “Nakasero Market is more than a venue—it’s the pulse of Kampala. We’re here because this is where our customers are. Royco Cube Ku String was born from listening to real Ugandan cooks who demanded hygiene, convenience, affordability, and flavour, with added fortification of iron and iodine. Today is about celebrating those everyday heroes.”
The Kampala activation featured live cooking demos, tasting sessions, and interactive engagements, bringing together traders, consumers, and community members to experience the innovation firsthand.
The event reflects Unilever’s broader mission: to connect with consumers where they live and work, and to make Royco even more accessible across the country. With its fortified nutrition and trusted legacy, Royco remains a beloved staple in Ugandan kitchens.
Nandawula emphasised: “Our customers aren’t just consumers—they’re partners. This Kampala launch is another step toward ensuring every household in Uganda can access Royco. It’s our way of saying thank you for making us part of your daily meals.”
Royco Cube Ku String is now available in local shops and markets across the country. As the rollout continues, Unilever remains focused on innovations that nourish families, empower traders, and bring great taste to every table.
