Guinness Smooth has announced a bold new lineup of creative influencers who embody the brand’s values of boldness, style, and effortless smoothness. The unveiling sets the stage for the launch of the ‘Make It Yours’ campaign on Friday, March 21st, 2025.
The ‘Make It Yours’ campaign is a call to the next generation to reimagine their world and make it theirs.
According to Elizabeth Mutamuliza, Head of Beer at Uganda Breweries Limited, “Guinness Smooth is all about self-expression, making bold choices, defining your own style, and owning your moment.”
The newly unveiled creative collective features some of Uganda’s most dynamic talents, including:
Azawi, a powerhouse in music and culture, known for her unique sound and bold personality.
Elijah Kitaka, a multi-talented artist pushing boundaries in the Ugandan music scene.
Denim Kartel (Troy Elimu), a fearless force in fashion and one of only two Africans collaborating on this campaign at a continental level.
Real Hommie, a rising star and fashion tastemaker defining urban style and Axon, a visionary music producer shaping Uganda’s music industry.
Each of these influencers expressed their excitement about joining the Guinness Smooth family, citing the brand’s commitment to creativity and self-expression.
The ‘Make It Yours’ campaign launch will be a high-energy celebration of culture and creativity at Next Media Park in Kampala.
The event will feature an exclusive fashion showcase curated by Denim Kartel, live performances from top artists and DJs, immersive art installations, and interactive experiences designed to spark inspiration and self-expression.