To comemorate Uganda’s 55th Independence, transport service Uber treated its riders to free ‘Rolex’ treat. The campaign which ran for only 4 hours from 10am – 2pm was accessible to Uber riders within Kampala.
Uber’s Country Manager in Uganda, Aaron Tindiseega said the promotion was meant to connect riders in a memorable way by celebrating Uganda’s vibrant culture.
“At Uber, we are always looking for innovative, engaging and creative ways to generate excitement amongst our riders and driver-partners – they are after all, the reason we do what we do,” he said.
“At the touch of a button between 10am and 2pm today, Uber riders received a delicious, hot treat of Rolex without having to leave the comfort of their homes on Independence Day.”
The Rolex is a popular snack with omelette, chapatti and vegetables all rolled together. Having begun as a roadside fast meal for the low budget people in suburbs of Kampala, Rolex has made its way to uptown café menus. The Rolex has since been acclaimed in international media and could soon be part of Uganda’s delicacies.
In order to get a bite of the delicious rolex, all that Uber riders were expected to do was to simply open the app during the 10am-2pm time window, tap the UberRolex banner at the bottom of their screen and request an UberRolex. If the request was successful, an Uber ride arrived at their location with a free Rolex.
“Whilst we would like as many riders to benefit from this campaign, the free rolex will be available on a first come – first served basis. Only riders who are able to successfully request for the rolex will be able to receive the order” added Mr. Tindiseega.
This on demand campaign follows similar stunts that Uber has done within East Africa. In Kenya and Uganda Uber has had UberChoma an on-demand that saw riders in Nairobi, Mombasa and Kampala receive free Nyama Choma. In Tanzania, riders were treated to a whole pizza through another on-demand campaign dubbed UberPizza.
“We know that one of the things that defines us most, even in the cities, is our culture. This UberRolex is just one way of celebrating the vibrant Uganda culture and connecting with our riders and driver- partners in a memorable way,” Tindiseega said.
