TotalEnergies Unveils Reformulated Rubia Engine Lubricant Oils

TotalEnergies Marketing Uganda has launched reformulated cutting-edge Rubia engine lubricant oils, aligning with Uganda’s revised US 249 Standard for engine oils alongside a nationwide campaign dubbed Master Wa Street, to educate mechanics and vehicle owners on the benefits of using these next-generation oils.

This upgrade ensures optimal engine protection and longevity, and it caters to the diverse needs of Uganda’s taxi, bus, and truck operators, providing superior protection for both turbocharged and conventional engines.

During the launch held at Total Bahai Service Station in Kampala on Wednesday, November 13, TotalEnergies Managing Director Daniel Mayeika said the new product is a testament to their commitment to innovation and excellence.

“Our reformulated oil exemplifies our dedication to meet evolving customer needs, regulatory requirements, and our sustainability agenda for a better world. TotalEnergies reaffirms its commitment to leading the engine oil market with high-quality, environmentally friendly products. Join us on this journey and experience the benefits of our new Rubia engine lubricant oil, and become the master of the streets,” noted Mayeika.

Stephen Kaboyo, Chairman of Advisory Board TotalEnergies MS, said the reformulated Rubia engine lubricant oils are designed to exceed customer expectations, ensuring optimal vehicle performance, fuel efficiency, and reduced emissions.

“Uganda’s economy relies heavily on base and truck operations, which face daily challenges demanding reliable and efficient engine performance. To address these needs, we embarked on a mission to provide innovative, cutting-edge solutions exceeding customer expectations. Our reformulated advanced Rubia engine lubricant oils align with the revised US 249 standard, mandated by UNBS, ensuring: Market leadership with a superior product, engine protection and longevity, environmental responsibility, and high-performance standard.”

He said these enhancements come at a crucial time when vehicle longevity and fuel efficiency are paramount to our customers, especially amidst economic challenges. According to him, the reformulated Rubia engine lubricant oils are designed to address these challenges head-on, providing solutions that are both innovative and sustainable.

“In addition to the Rubia engine lubricant oils advancements, we are proud to launch the Master Wa Street campaign, a nationwide initiative that aims to educate mechanics and vehicle owners on the benefits of using our next-generation oils. Empowering them with comprehensive product knowledge will ensure that they can confidently recommend the best oils for every engine, thereby enhancing the overall customer experience,” he added.

With the introduction of the highly advanced reformulated lubricants which include: Rubia Fleet HD 500, Rubia SX Super and Rubia G-6200 Super, TotalEnergies is setting a new benchmark in the market for environmentally responsible and high-performance engine oils.

These products cater to the diverse needs of Uganda’s taxi, bus, and truck operators, providing superior protection for both turbocharged and conventional engines.

The key benefits of the reformulated lubricants are: longer drain intervals by reducing the frequency of oil changes and enhancing cost-efficiency, improved detergents ensure engines stay cleaner for longer, helps maintain engine health by minimizing sludge build-up.

Others include extended engine life through advanced acid-neutrality technology which prolongs engine lifespan, reduction in engine noise and vibrations ensuring a smoother driving experience and turbocharged engine compatibility specifically engineered for turbo engines, providing superior protection.

Unveiling of the reformulated cutting-edge Rubia engine lubricant oils comes at a time when taxi, bus, and truck owners are increasingly concerned with vehicle longevity and fuel efficiency amid rising operational costs.