• Latest
StarTimes Gets Title, Broadcasting Rights for UPL and FUFA Big League

StarTimes Gets Title, Broadcasting Rights for UPL and FUFA Big League

7 years ago
Uganda’s Business Count Surges Nearly 50% in Ten Years, UBOS Finds

Uganda’s Business Count Surges Nearly 50% in Ten Years, UBOS Finds

22 hours ago
ISACA Kampala Chapter Launches 14th East Africa Cybersecurity Conference

ISACA Kampala Chapter Launches 14th East Africa Cybersecurity Conference

23 hours ago
Museveni Meets Japanese Delegation, Shares Story of Brother Named ‘Toyota’

Museveni Meets Japanese Delegation, Shares Story of Brother Named ‘Toyota’

23 hours ago
Azawi to Headline Gordons Acacia Brunch’s First Anniversary

Azawi to Headline Gordons Acacia Brunch’s First Anniversary

1 day ago
Cindy’s Royal Experience Concert Set for Friday 

Cindy’s Royal Experience Concert Set for Friday 

1 day ago
Fans Get Shs10k VIP Discount as Cindy, Airtel Money Digitise Concert Tickets

Fans Get Shs10k VIP Discount as Cindy, Airtel Money Digitise Concert Tickets

1 day ago
SoftPower News
Thursday, August 28, 2025
  • News
  • Tourism & Travel
  • Business
  • Lifestyle
    • Fashion
  • Regional
    • Kenya
    • Rwanda
    • Tanzania
    • Burundi
    • South Sudan
    • DR Congo
  • Defence & Security
  • Sport
  • Entertainment
  • More
    • Agriculture
    • Africa
    • Columnists
    • Education
    • Health
      • COVID-19
    • International News
    • News in Pictures
    • OpEd
    • Pearl Of Africa
    • People
    • Politics
    • Special Reports
    • Women
No Result
View All Result
  • News
  • Tourism & Travel
  • Business
  • Lifestyle
    • Fashion
  • Regional
    • Kenya
    • Rwanda
    • Tanzania
    • Burundi
    • South Sudan
    • DR Congo
  • Defence & Security
  • Sport
  • Entertainment
  • More
    • Agriculture
    • Africa
    • Columnists
    • Education
    • Health
      • COVID-19
    • International News
    • News in Pictures
    • OpEd
    • Pearl Of Africa
    • People
    • Politics
    • Special Reports
    • Women
No Result
View All Result
SoftPower News
No Result
View All Result
Home Sport

StarTimes Gets Title, Broadcasting Rights for UPL and FUFA Big League

by Pat Robert Larubi
August 9, 2018
StarTimes Gets Title, Broadcasting Rights for UPL and FUFA Big League

StarTimes Chief Executive Officer, Andy Wang speaks during the press event on Thursday

2
VIEWS

StarTimes has been unveiled as the biggest ever single sponsor in the history of Ugandan sports after securing the Uganda Premier League and FUFA Big League ‘Title and Broadcast Rights’ from FUFA at a whopping USD 7,240,000, an equivalent for Shs 28.1 billion.

The new deal was announced Thursday morning at Hotel Africana and it will cover a period of 10 years.

Related Stories

Abdallah Mubiru Appointed New KCCA FC Head Coach

NEC go top as Mbarara, Kitara and Police Falter on the Road

Kitara Return to Winning Ways as Mbarara, NEC and Booma Keep within Breathing Space

StarTimes CEO Andy Wang, explained that the rights secured include distribution of all audio and visual transmissions while the media and commercial rights include public viewing, distributing all content for media and commercial rights.

“We took the decision to give back to the people of Uganda through football because of the passion they have towards the game,” Wang said.

“Football touches a lot of people from the grassroots. It is our way of thanking the public for supporting our business and making us the leading pay television with 70% market share after only eight years,” he added.

FUFA President, Eng Moses Magogo while speaking at the press event said that the deal is arguably the biggest sponsorship deal in Ugandan sport, adding that today could be the turning point in the direction of Ugandan football.

“Football is developed by many stakeholders. StarTimes are part of the key external stakeholders who have contributed to the growth of the game in Uganda. We are so grateful that today we enter into a huge partnership with StarTimes,” Eng Magogo said.

While the FUFA President acknowledged that there is more effort still required in regard to supporting local football, he said the Premier League sponsorship deal is a step in the right direction.

The national football governing body, FUFA believes that the enabling environment that it has created by improving the image of the local football and setting in place visible systems and structures to improve the game is paying off.

On his part, Aldrine Nsubuga who is the StarTimes Vice President in charge of branding and marketing said; “Today is a very historic day in Ugandan football. We don’t just want to entertain football fans with foreign football. We want to be relevant to local football fans”.

“We want them to appreciate their local football and support it with a greater passion which is why we want to bring the local league in every household through our broadcast platforms,” Nsubuga added.

He said that sponsorship of club football is of great value as it helps in creating more competition among clubs.

Christine Kikomeko, the PR Manager for StarTimes during the announcement of the deal appealed to Ugandans to demonstrate the same goodwill by supporting the brand.

StarTimes is also the official sponsor of KCCA FC as well as the StarTimes stadium in Lugogo. The company said it has sofar invested up to Shs 4.5 billion in local football in a period stretching 7 years.

Tags: Aldrine NsubugaAndy Wangbroadcasting rightsFootballFUFA big leagueKCCA FCStarTimestitle rightsUganda Premier League

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


The reCAPTCHA verification period has expired. Please reload the page.

Recent Stories

Uganda’s Business Count Surges Nearly 50% in Ten Years, UBOS Finds

ISACA Kampala Chapter Launches 14th East Africa Cybersecurity Conference

Museveni Meets Japanese Delegation, Shares Story of Brother Named ‘Toyota’

Azawi to Headline Gordons Acacia Brunch’s First Anniversary

Cindy’s Royal Experience Concert Set for Friday 

Fans Get Shs10k VIP Discount as Cindy, Airtel Money Digitise Concert Tickets

Stanbic Bank Ad
SoftPower News Logo

SoftPower News is a subsidiary of SoftPower Communications LLC, a Ugandan digital media group. Keep posted of the latest from Uganda and East Africa.
Plot 4B Malcolm X, Kololo
P.O Box 1497, Kampala - Uganda
Tel: +256-392-001-701
Email: info@softpower.ug

This news site is licenced by Uganda Communications Commission (UCC)

ADVERTISEMENT
Stanbic Remittance Ad
  • News
  • Tourism & Travel
  • Business
  • Lifestyle
  • Regional
  • Defence & Security
  • Sport
  • Entertainment
  • More

© SoftPower News

error: Content is protected
No Result
View All Result
  • News
  • Tourism & Travel
  • Business
  • Lifestyle
    • Fashion
  • Regional
    • Kenya
    • Rwanda
    • Tanzania
    • Burundi
    • South Sudan
    • DR Congo
  • Defence & Security
  • Sport
  • Entertainment
  • More
    • Agriculture
    • Africa
    • Columnists
    • Education
    • Health
      • COVID-19
    • International News
    • News in Pictures
    • OpEd
    • Pearl Of Africa
    • People
    • Politics
    • Special Reports
    • Women

© SoftPower News