Marking its third edition, the Smirnoff Fiesta cemented its position in the entertainment industry, creating a vibrant platform for Ugandan DJs and creatives to share their craft with all vibe shifters.
Highlighting the party was a stellar DJ lineup that kept all Smirnoff lovers on their feet starting as early as 2:00PM with new kids on the block like DJ Ames, City Girl, Ri Deejay and Jarla vibes kickstarting the party.
Under its new We Do We campaign; the brand’s new art-inspired experience came to life with an immersive art exhibition featuring showstopping physical art illustrations, illusion photobooths, Augmented reality games and real-time mural graffiti demos. Snapping was a must while there!
As the sun set, Em that guy and saint Trevor took over the decks and officially launched the Amapiano takeover, paving way for the genre masterminds, Vanss, Lil Stunner and Etania.
The party was wrapped up on a high, as Alza took the crowd down the dancehall memory lane after the long amapiano odyssey, paying homage to dancehall hitmakers, Konshens, Mavado and more.
Speaking at the Fiesta, Judie Nandekya the Smirnoff Brand Manager, Uganda Breweries highlighted the brand’s intention through the Fiesta.
“Smirnoff as a game changing brand is taking the charge in switching up how all Smirnoff consumers/ vibe shifters experience and connect with the brand through music and now, through the new art-inspired experience. Core to all current brand experiences is community and we have brought this to life at the Fiesta through collaborating with various creatives to appeal to everyone” she concluded.
Nestled in the luscious Sheraton greenery, the experience was complimented with colourful and elaborate Smirnoff cocktail and food stations which make the experience wholesome for all.