Uganda’s creative community is set for a deep dive into the future of visual storytelling this Friday as celebrated cinematographer Sasha Vybz headlines the fourth edition of the Guinness Smooth Creators Lab.
Taking place at Nomad, the upcoming edition will explore a timely and fast-evolving theme: “Artificial Intelligence, Cameras & the Future of Creativity.” The session will bring together filmmakers, content creators, photographers, and digital storytellers eager to understand how technology is reshaping the craft of visual storytelling.
Over the past decade, Sasha Vybz has built a reputation as one of Uganda’s most influential cinematographers, known for crafting striking visuals across music videos, documentaries, and film productions. His work with some of the country’s biggest music stars, filmmakers, and corporate organisations has helped redefine modern Ugandan videography, pushing it toward a more cinematic global standard.
At the Guinness Smooth Creators Lab, Sasha will take participants behind the lens – unpacking how emerging technologies, particularly artificial intelligence, are beginning to influence film-making, editing, visual effects, and storytelling itself. The conversation will explore how creators can embrace these tools without losing the originality, emotion, and human perspective that make great stories resonate.
Beyond technology, the session will also examine how visual creators can build sustainable careers in an increasingly competitive digital economy. From developing a distinctive visual style to navigating production realities and attracting clients, Sasha will share insights drawn from years of working at the forefront of Uganda’s visual production industry.
“We want upcoming creators to have access to seasoned creators, not so they can become copies of them, but so they can learn from their journeys and then add their own unique twist to the art forms they pursue. The goal of the Guinness Smooth Creators Lab is to inspire creatives to refine their craft, find their voice, and make their work truly their own. I believe this Visual Storytelling Edition, featuring the legendary Sasha Vybz, will be one for the books,” said Denise Paula Nazzinda, Guinness Brand Manager, while commenting on the upcoming edition.