Pop star Rihanna has turned her attention as a new place to do business.
The Barbados-born businesswoman on Tuesday, May 10, 2022, announced plans to open her new skincare and beauty products line in eight African countries.
“I have been waiting for this moment. Fenty Beauty and Fenty Skin are finally dropping in Africa,” she tweeted.
The Fenty Beauty and Fenty Skin cosmetics products that are backed by French luxury goods group LVMH will be launched in the African markets later this month.
i’ve been waiting for this moment!! @fentybeauty & @fentyskin are finally dropping in AFRICA!!!
Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, Zimbabwe…we comin at ya May 27th and that’s just the beginning!!! #FentyAfrica pic.twitter.com/LNmYRY3Zip
— Rihanna (@rihanna) May 10, 2022
“Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, Zimbabwe we are coming at you on May 27,” added Rihanna on her verified Twitter handle.
Rihanna’s beauty company is known for its broad range of 50 skin tones, including dark shades products, which were rare when it launched in 2017.
This made it a leader in inclusivity in the industry catapulting the singer into huge wealth—$1.7 billion dollars net worth.