• Latest
Refocus Narratives to Substance of Issues that Build Uganda – Tumwebaze Tells PR Practitioners

Refocus Narratives to Substance of Issues that Build Uganda – Tumwebaze Tells PR Practitioners

7 years ago
Museveni Rallies Apac: ‘Vote for the Old Man with a Hat’

Museveni Resumes Campaign Trail in West Nile, Starting with Pakwach

6 hours ago
Mafabi Pledges Cable Cars for Mountain Transport, Cooperatives for Farmers

Mafabi Pledges Cable Cars for Mountain Transport, Cooperatives for Farmers

6 hours ago
Uganda Cranes in Botswana Ahead of World Cup Qualifier

Uganda Cranes in Botswana Ahead of World Cup Qualifier

15 hours ago
Spotify’s ‘Culture in Motion’ Project to Document Global Rise of Afrobeats

Spotify’s ‘Culture in Motion’ Project to Document Global Rise of Afrobeats

15 hours ago
AfDB and Bloomberg Partner to Unlock Private Investment for Africa’s Growth

AfDB and Bloomberg Partner to Unlock Private Investment for Africa’s Growth

16 hours ago
Uganda to Mark National Day at Expo 2025 Osaka with Business, Culture and Diplomacy

Uganda to Mark National Day at Expo 2025 Osaka with Business, Culture and Diplomacy

16 hours ago
SoftPower News
Tuesday, October 7, 2025
  • News
  • Tourism & Travel
  • Business
  • Lifestyle
    • Fashion
  • Regional
    • Kenya
    • Rwanda
    • Tanzania
    • Burundi
    • South Sudan
    • DR Congo
  • Defence & Security
  • Sport
  • Entertainment
  • More
    • Agriculture
    • Africa
    • Columnists
    • Education
    • Health
      • COVID-19
    • International News
    • News in Pictures
    • OpEd
    • Pearl Of Africa
    • People
    • Politics
    • Special Reports
    • Women
No Result
View All Result
  • News
  • Tourism & Travel
  • Business
  • Lifestyle
    • Fashion
  • Regional
    • Kenya
    • Rwanda
    • Tanzania
    • Burundi
    • South Sudan
    • DR Congo
  • Defence & Security
  • Sport
  • Entertainment
  • More
    • Agriculture
    • Africa
    • Columnists
    • Education
    • Health
      • COVID-19
    • International News
    • News in Pictures
    • OpEd
    • Pearl Of Africa
    • People
    • Politics
    • Special Reports
    • Women
No Result
View All Result
SoftPower News
No Result
View All Result
Home News

Refocus Narratives to Substance of Issues that Build Uganda – Tumwebaze Tells PR Practitioners

by Pat Robert Larubi
December 7, 2018
Refocus Narratives to Substance of Issues that Build Uganda – Tumwebaze Tells PR Practitioners

Minister Frank Tumwebaze speaking at PRAU Nite on Thursday.

10
VIEWS

The Minister of ICT and National Guidance, Frank Tumwebaze who also doubles as PRAU patron has urged communication experts to ensure that the right message is shared with the populace.

The Minister said this on Thursday while speaking as the chief guest during the PRAU Nite, a quarterly event organized by the Public Relations Association of Uganda (PRAU) at Sheraton Kampala Hotel.

Related Stories

Johnnie Walker Ignites Supremacy Lounge’s Reopening With ‘Bottle Turn Up’

Otafiire to Hand Over Pan-African Movement Chairmanship After 31 Years

Uganda Courts Mauritian Travellers at Inaugural Tourism Roadshow

Themed ‘Crisis Management in The Digital Era: A Case of The Banking Sector’, the event brought together PR and communications experts to discuss the fast changing dynamics and the crises that brands contend with driven especially by advancement of technology.

“I appeal to all PR practitioners, journalists and influencers to always pitch for the truth and push narratives that help build common national values. What unites us is bigger than what divides us,” Minister Frank Tumwebaze said.

“The challenge we have now especially with the new media, is that it incites the whole public into getting one side of the story. How do we avoid intoxication of the public with the wrong narrative?” he added.

He applauded PRAU for the consistency put in what they believe in as well as picking on the particular theme.

Sarah Kagingo, the PRAU President said the theme was not intended to delve into the details of news headlines but rather what public relations and communications practitioners should do in the face of crises especially in this digital age where news goes viral in an instant.

Kagingo further noted that with the emergency of citizen journalism, disinformation and malinformation, every brand or organisation in the country is equally at risk if they do not have a crisis management plan.

“PR and Communications professionals are custodians of brands, images and reputations of corporations. Organisations and indeed CEOs should let PR professionals provide leadership,” Kagingo said.

“In times of crisis, one can only successfully manage with full appreciation of crisis major drivers, and the digital era is undoubtedly the biggest driver of crisis for any brand at the moment. There wouldn’t be a better time to discuss crisis management than now,” Kagingo added.

Ms Kagingo thanked her team, the current PRAU Governing Council for their efforts in putting the event together before reading out a message of the President of the African Public Relations Association (APRA), Mr. Yomi Badejo-Okusanya.

“First, let me congratulate all members of the Public Relations Association of Uganda on the occasion of your end of year night. I bring you warm greetings from the Executive Council and entire membership of APRA,” Mr. Yomi’s letter read in part.

APRA has identified five key intervention areas on the continent namely; promoting the economic integration of Africa and promoting Africa’s infrastructure and technological development, promoting social advancement in the areas of health, education and poverty alleviation.

It also seeks to promote good governance as well as tourism and the creative industries.

The association is set to hold a conference between 13 – 17, 2019 in Kigali.

Earlier on, a panel discussion including John Ssenkeezi (Airtel Uganda), Walter Wafula (Brain Child), John Kihi (Mediage), Ivan Okuda (journalist with Daily Monitor) and Jackie Namara Rukare (Uganda Maketers’ Society) had dissected the topic of the night giving insights on how to manage crises.

Some opined that citizen journalism is bound to take PR firms by storm since no firm has the dominion on shaping a narrative.

Kihi urged that brands put in place a robust plan that will enable them protect their image.

Journalist and lawyer, Ivan Okuda spoke to the need as a country to have regulations on media and social media usage.

Tags: communicationFrank TumwebazeNewsPRAU NitepropagandaUganda

Recent Stories

Museveni Resumes Campaign Trail in West Nile, Starting with Pakwach

Mafabi Pledges Cable Cars for Mountain Transport, Cooperatives for Farmers

Uganda Cranes in Botswana Ahead of World Cup Qualifier

Spotify’s ‘Culture in Motion’ Project to Document Global Rise of Afrobeats

AfDB and Bloomberg Partner to Unlock Private Investment for Africa’s Growth

Uganda to Mark National Day at Expo 2025 Osaka with Business, Culture and Diplomacy

SoftPower News Logo

SoftPower News is a subsidiary of SoftPower Communications LLC, a Ugandan digital media group. Keep posted of the latest from Uganda and East Africa.
Plot 4B Malcolm X, Kololo
P.O Box 1497, Kampala - Uganda
Tel: +256-392-001-701
Email: info@softpower.ug

This news site is licenced by Uganda Communications Commission (UCC)

ADVERTISEMENT
  • News
  • Tourism & Travel
  • Business
  • Lifestyle
  • Regional
  • Defence & Security
  • Sport
  • Entertainment
  • More

© SoftPower News

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

error: Content is protected
No Result
View All Result
  • News
  • Tourism & Travel
  • Business
  • Lifestyle
    • Fashion
  • Regional
    • Kenya
    • Rwanda
    • Tanzania
    • Burundi
    • South Sudan
    • DR Congo
  • Defence & Security
  • Sport
  • Entertainment
  • More
    • Agriculture
    • Africa
    • Columnists
    • Education
    • Health
      • COVID-19
    • International News
    • News in Pictures
    • OpEd
    • Pearl Of Africa
    • People
    • Politics
    • Special Reports
    • Women

© SoftPower News

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?