Premier Distilleries Launches Bikole Masavu Rewards Campaign

Premier Distilleries Limited (PDL), one of Uganda’s pioneer alcoholic beverage manufacturers, has announced the official launch of a nationwide consumer reward promotional campaign titled “Bikole Masavu”.

The campaign is set to run from August through November 2025.

This bold new campaign will see over half a billion shillings worth of prizes given away to loyal customers in celebration of 25 years of trusted quality and the enduring popularity of its flagship product, Coffee Flavoured Vodka.

The promotion, which is centered around the beloved Coffee Flavoured Vodka and Simba Gin, offers consumers the chance to win life-changing prizes by simply participating in an “under-the-cap” promotion.

Every 200ml bottle of the coffee-vodka blend and the Simba Gin, retailing at UGX 2,500, contains a chance to win. Prizes range from mobile money and airtime to motor cycles, TVs, tuk tuks, and a grand cash prize of UGX 50 million.

“This campaign is our way of giving back to the everyday Ugandan who has supported us over the years,” said Soma Rushi, Managing Director, Premier Distilleries Limited. “The goal is to empower our consumers through these functional prizes they can actually use to improve their livelihoods. We believe that real value comes from products that are both trusted and impactful, and that’s exactly what we’re celebrating with this promotion.”

The Coffee Flavoured Vodka has been a household favourite for over 25 years. Its rich taste and affordability have made it a go-to beverage across Uganda’s urban and rural communities.

PDL’s latest initiative is designed not only to breathe new life into consumers, but also to raise awareness about the dangers of illicit products, reinforcing the message that “only the real bottle gives real rewards.”

The promotion also serves as a platform to reassert the brand’s commitment to quality and authenticity. These values have been at the heart of Premier Distilleries since its founding in 2001.

“For 25 years, Premier Distilleries has stood for quality and trust. This campaign is a reaffirmation of our promise to our consumers. We are investing in the people who have kept us here,” Rushi added.

During the launch of the campaign, singers Feffe Bussi and Karole Kasita were unveiled as the campaign ambassadors, and the two artistes expressed their gratitude of being part of the campaign.

“We are so happy to be part of a campaign aimed at rewarding Ugandans many of whom are our fans. We therefore call upon all our fans out there to drink and participate so that they get a chance of winning some of these life changing prizes,” Feffe Bussi said.

The campaign is expected to run for a total of three months and impact over 400,000 Ugandans.

Consumers can participate by purchasing a bottle of either Coffee Flavoured Vodka or Simba Gin, checking under the cap for a unique code, SMS it to 6688 for a chance to win instantly.