PRAU Awards 2024 to Recognise Innovation and Creativity

The Public Relations Association of Uganda (PRAU) has announced this year’s Award Ceremony to be held on 29th November 2024 under the theme Recognising Innovation.

This is the second year of the return of the awards after a 7-year hiatus and the PRAU is enthusiastic about ensuring the culture of progress and continuity in the PR profession in Uganda.

This was announced at the launch to kickstart the organisation of the November event. The categories and how entries will be submitted as well as the authenticity of the judging criteria, and auditing firms are among the areas covered during the launch.

There are exciting and competitive categories to showcase and these include a critical new entrant – the Students Award which is celebrating young professionals to recognize their potential and groom them into seasoned PR professionals.

Some of the other categories in the Awards are the Media Relations & Media Management Campaign Celebrating successful media relations efforts and campaigns; Event or Experiential Campaign Recognizing outstanding event planning and execution; Internal Communication Campaign Focusing on effective communication within organizations; Crisis Communication Management Highlighting effective crisis communication strategies and responses; Online Publication Acknowledging innovative and impactful printed or online publications used in the field of communication; Overall PR Campaign Acknowledging the best and exceptional PR campaigns that impacted positively on an organization’s brand and its reputation and the Lifetime Achievement Award Honoring individuals with a long-standing impact on the field of PR, which will be specially selected by the Governing Council.

The common thread for all the categories will be demonstrating innovation and creativity in the PR campaigns.

Speaking on the significance of the Excellence Awards, PRAU President Tina Wamala said, “Every year, PR practitioners design and implement amazing PR interventions for their respective clients or employers.”

She added that, “When amazing work is developed, and executed exceptionally well, it is only right that it gets recognized.”

The need to create winning campaigns and services for companies continued to be the overriding factor that drives PR professionals to excellence. Participation in the PRAU Awards provides opportunities to attract new business as agencies and individual professionals are able to demonstrate outstanding design and execution competence.

“The PRAU Awards are a testament to the dedication and excellence displayed by individuals, organisations, and professionals in the field of Public Relations and Communication.” said Tina Wamala, President of PRAU.

The PRAU Excellence Awards contribute to the profession and are carried as a banner that continues to uphold the industry.