The Pearl of Africa Tourism Expo (POATE), the largest tourism event in East and Central Africa, has officially commenced in Uganda.
The expo, taking place from May 23-25 at the prestigious Speke Resort Hotel in Munyonyo, was officiated by Vice President Jessica Alupo on behalf of President Yoweri Kaguta Museveni.
Delivering the President’s speech, Alupo highlighted the significance of the eighth edition of POATE, emphasizing its role in assessing and appreciating the contributions of the private sector, particularly tourism, to Uganda’s development.
President Museveni stressed the importance of partnership between the government, and the private sector in the development of tourism.
Museveni noted that the government has prioritized tourism as a key growth sector, a commitment reflected in the national development plans, from NDP I and II to the current NDP III. He revealed that tourism will remain a priority in the upcoming NDP IV.
He emphasized that sustainable tourism can create lasting impacts by ensuring high economic growth with widespread participation. “At the parish development model, tourism should be anchored to ensure equity and inclusion at the local level. We need to make our destination attractive and competitive,” he added.
He called for enhanced affordability of transport, accommodation, and visa requirements to ease movement within the continent.
Museveni urged the tourism ministry and its agencies to use the expo to listen to investors and travelers and address their concerns to better target them.
The Minister for Tourism, Wildlife and Antiquities, Tom Butime, stated that the expo not only showcases Uganda’s incredible attractions but also reaffirms the country’s commitment to becoming a premier global tourism destination.
“Uganda’s diverse attractions and business environment continue to charm visitors from around the globe. From our national parks and wildlife reserves to the mountain gorillas, snow-capped Rwenzori Mountains, breathtaking landscapes, organic food, unique culture, and entertainment products, there is something for everyone in our beautiful country,” he said.
Butime stressed that tourism is a critical component of Uganda’s economy, offering pathways to sustainable development, conservation, and cultural preservation.
He revealed that the government has set an ambitious target to boost tourism earnings to $5 billion, with interventions such as improving security, developing tourism sites, enhancing accessibility, diversifying products, and leveraging technology.
“We are also ensuring a favorable business environment to encourage investment in tourism, enhancing our attractiveness and competitive advantage. The success of our tourism sector depends on the collective effort of all stakeholders,” Butime noted.
Tourism Ministry Permanent Secretary and Chairperson of the organizing committee, Doreen Katusiime, emphasized that POATE is more than an event; it is a celebration of Uganda’s diverse cultural heritage and breathtaking landscapes.
“Tourism is a vital pillar of our economy, contributing significantly to job creation, community development, and the conservation of our natural and cultural heritage. The theme of this expo is responsible tourism, chosen carefully to emphasize practices that do not negatively impact our environment or communities and provide authentic and meaningful experiences for visitors,” she explained.
Lilly Ajarova, CEO of the Uganda Tourism Board, revealed that the expo has welcomed 70 hosted buyers and over 5,000 trade visitors and consumers. She highlighted various trips were organized for hosted buyers, who visited different regions of Uganda to experience its diverse offerings.
“We have given them a glimpse of what this country has to offer. Several hosted buyers have already expressed their intention to extend their stay to explore more of Uganda’s hidden gems,” Ajarova said
