• Latest
POATE 2024: Gov’t Pledges Increased Support and Investment in Tourism

POATE 2024: Gov’t Pledges Increased Support and Investment in Tourism

1 year ago
Thai Beauty Queen Opal Suchata Crowned 72nd Miss World

Thai Beauty Queen Opal Suchata Crowned 72nd Miss World

3 hours ago
Two Baby Gorillas Born in Bwindi as Entebbe Zoo Welcomes Baby Giraffe

Two Baby Gorillas Born in Bwindi as Entebbe Zoo Welcomes Baby Giraffe

3 hours ago
URA Boss Champions Media Integrity at 2025 Uganda Journalism Awards

URA Boss Champions Media Integrity at 2025 Uganda Journalism Awards

4 hours ago
Vipers SC Clinch Uganda Cup, Seal Historic Double

Vipers SC Clinch Uganda Cup, Seal Historic Double

5 hours ago
Omedi, Nandede Reign Supreme at Glamorous MTN FUFA Awards 2024

Omedi, Nandede Reign Supreme at Glamorous MTN FUFA Awards 2024

5 hours ago
Shida Leni Breaks National Record as Adoli Haron Sets Personal Best at Kip Keino Classic

Shida Leni Breaks National Record as Adoli Haron Sets Personal Best at Kip Keino Classic

23 hours ago
SoftPower News
Sunday, June 1, 2025
  • News
  • Tourism & Travel
  • Business
  • Lifestyle
    • Fashion
  • Regional
    • Kenya
    • Rwanda
    • Tanzania
    • Burundi
    • South Sudan
    • DR Congo
  • Defence & Security
  • Sport
  • Entertainment
  • More
    • Agriculture
    • Africa
    • Columnists
    • Education
    • Health
      • COVID-19
    • International News
    • News in Pictures
    • OpEd
    • Pearl Of Africa
    • People
    • Politics
    • Special Reports
    • Women
No Result
View All Result
  • News
  • Tourism & Travel
  • Business
  • Lifestyle
    • Fashion
  • Regional
    • Kenya
    • Rwanda
    • Tanzania
    • Burundi
    • South Sudan
    • DR Congo
  • Defence & Security
  • Sport
  • Entertainment
  • More
    • Agriculture
    • Africa
    • Columnists
    • Education
    • Health
      • COVID-19
    • International News
    • News in Pictures
    • OpEd
    • Pearl Of Africa
    • People
    • Politics
    • Special Reports
    • Women
No Result
View All Result
SoftPower News
No Result
View All Result
Home News

POATE 2024: Gov’t Pledges Increased Support and Investment in Tourism

by Muhamadi Byemboijana
May 27, 2024
POATE 2024: Gov’t Pledges Increased Support and Investment in Tourism
91
VIEWS

The Ugandan government has pledged to continue supporting the tourism sector and to increase investment in enhancing Uganda’s global brand.

Speaking at this year’s Pearl of Africa Tourism Expo (POATE) in Kampala, the Permanent Secretary and Secretary to the Treasury, Ramathan Ggoobi, emphasized the government’s commitment to the ‘ATM’ (Agro-industry, Tourism, and Mining, Oil and Gas) policy, which prioritizes these sectors in Uganda’s development.

Related Stories

Thai Beauty Queen Opal Suchata Crowned 72nd Miss World

Two Baby Gorillas Born in Bwindi as Entebbe Zoo Welcomes Baby Giraffe

URA Boss Champions Media Integrity at 2025 Uganda Journalism Awards

Ggoobi highlighted ongoing discussions among key stakeholders, noting that consensus has been reached on the Uganda Tourism Board (UTB) leading marketing efforts.

 “Investment in marketing will be spearheaded by the Uganda Tourism Board, which means taking charge of planning, funding, and building synergies. We are going to invest in the necessary branding and marketing because tourism relies heavily on word of mouth,” he said.

He urged those in charge to leverage the existing digital platforms. “We need to take advantage of global platforms like TripAdvisor and international media. I want to see Uganda featured in living rooms around the world,” he added.

Ggoobi also noted that the government is prioritizing infrastructure development, including tourism roads, and internet connectivity, among others to support the sector.

Tourism has been identified as a key growth sector in Uganda’s National Development Plans (NDP1, NDP2, and now NDP3). Officials have confirmed that in the forthcoming NDP4, tourism will remain a priority sector for government intervention.

At the opening ceremony of POATE, Tourism Minister Tom Butime revealed that the government has set an ambitious target to generate $5 billion (UGX 18.9 trillion) from tourism within the next four years.

Recent statistics from the 2024 Tourism Trend and Statistics Report showed that Uganda’s international tourist receipts grew by 48.5 percent to reach $1.025 billion in 2023. This growth was attributed to increased arrivals from Africa and key overseas markets like the United Kingdom, the United States, and India.

As POATE 2024 ends, the government’s commitment to bolstering the tourism sector is aimed at solidifying Uganda’s position as a premier global tourism destination.

Tags: POATE 2024Ramathan GgoobiSoft PowerSoft Power NewsSoftPowerSoftPower NewsTop Uganda NewsUganda

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


The reCAPTCHA verification period has expired. Please reload the page.

Recent Stories

Thai Beauty Queen Opal Suchata Crowned 72nd Miss World

Two Baby Gorillas Born in Bwindi as Entebbe Zoo Welcomes Baby Giraffe

URA Boss Champions Media Integrity at 2025 Uganda Journalism Awards

Vipers SC Clinch Uganda Cup, Seal Historic Double

Omedi, Nandede Reign Supreme at Glamorous MTN FUFA Awards 2024

Shida Leni Breaks National Record as Adoli Haron Sets Personal Best at Kip Keino Classic

Visit UBOS Website
SoftPower News Logo

SoftPower News is a subsidiary of SoftPower Communications LLC, a Ugandan digital media group. Keep posted of the latest from Uganda and East Africa.
Plot 4B Malcolm X, Kololo
P.O Box 1497, Kampala - Uganda
Tel: +256-392-001-701
Email: info@softpower.ug

This news site is licenced by Uganda Communications Commission (UCC)

ADVERTISEMENT
  • News
  • Tourism & Travel
  • Business
  • Lifestyle
  • Regional
  • Defence & Security
  • Sport
  • Entertainment
  • More

© SoftPower News

error: Content is protected
No Result
View All Result
  • News
  • Tourism & Travel
  • Business
  • Lifestyle
    • Fashion
  • Regional
    • Kenya
    • Rwanda
    • Tanzania
    • Burundi
    • South Sudan
    • DR Congo
  • Defence & Security
  • Sport
  • Entertainment
  • More
    • Agriculture
    • Africa
    • Columnists
    • Education
    • Health
      • COVID-19
    • International News
    • News in Pictures
    • OpEd
    • Pearl Of Africa
    • People
    • Politics
    • Special Reports
    • Women

© SoftPower News