Movit Unveils Shs342M Enkuka Bwaguga Partnership

Movit Products Limited (MPL) has announced a Shs 342,950,000 million partnership package in support of Enkuka Bwaguga 2025.

The partnership underscores Movit’s long-standing commitment to cultural preservation, community engagement, and the celebration of Uganda’s rich heritage.

Enkuka, organised annually by CBS Radio, attracts more than 50,000 people, making it one of Uganda’s biggest end-of-year cultural gatherings.

Speaking at the press announcement, Mary Kobusingye, Communications & Corporate Affairs Manager, Movit Products Limited reaffirmed Movit’s commitment:

“We are honoured to once again stand with CBS in celebrating this year’s Enkuka. Culture is a powerful connector, and Enkuka provides a meaningful platform for us to unite with the communities we serve. This year’s contribution reflects our belief in preserving heritage, elevating community celebration, and strengthening consumer engagement. We are proud to be part of a festival that resonates so deeply with the identity and pride of our people.”

Movit’s support package consists of both cash and in-kind contributions designed to enhance the festival experience and increase community value.

Key components include Direct contribution toward festival organization and cultural programming, Co-Branded Materials Including reflector jackets, T-shirts, and entertainers’ gowns, Media & Advertising Support, Promotion Trucks & Community Mobilisation, Activation of the 18 Massaza, Consumer Rewards for Festival Competitions, including a motorbike, TVs, fridges, and bicycles for the Enkuka competitions and treasure hunts.

This comprehensive package reinforces Movit’s role as a lead supporter of cultural celebration and community upliftment.

Ahead of the festival, Movit Products has rolled out activities such as Promotion trucks across Buganda, Hairdo activations, Digital community challenges, and sampling engagements.

During Enkuka festival, Movit will showcase key product lines across personal care categories, including Hair Care, Baby Care, Skin Care, and Skin Cleansing Range.