Loyal Customers in Western Uganda win big with Bikole Masavu

Premier Distilleries Limited (PDL) has continued its customer appreciation drive under the ongoing Bikole Masavu promotion, rewarding three winners in in Mbarara.

The biggest cheer of the day came when Twesigye Jaron Atusinguza, a young man from Rukungiri, was handed the keys to a brand-new TukTuk.

For Twesigye, it’s a tool for independence. “This is going to help me earn more and support my family,” he said, overwhelmed with emotion.

Other winners included Denis Busulwa of Mbarara, who was announced the winner of a boda boda. “I cannot believe I am leaving here with a motorcycle. This is a blessing I never expected,” he shared. Adding to the celebrations, Bosa Ahwera from Mitooma walked away with UGX 1 million cash.

Speaking at the event, Godfrey Sserutta, Head of Sales, PDL noted that the Bikole Masavu campaign is about empowerment.

He said, “Every TukTuk, boda boda, or cash prize we give out is a step towards improving livelihoods. We are proud to see our customers turning these rewards into opportunities that uplift their families and communities.”

The Bikole Masavu campaign is a nationwide consumer promotion marking Premier Distilleries Limiteds’ 25th anniversary on the Ugandan market. Through this initiative, the company is rewarding customers across the country with a range of prizes, including TukTuks, motorcycles, and cash, as part of its broader commitment to giving back to the communities that have supported its growth.

Western Uganda remains a key market for Premier Distilleries, and the latest rewards underline the company’s recognition of the loyalty of its customers in the region. The campaign continues to roll out across different parts of the country, with more customers expected to benefit in the weeks ahead and a grand prize of UGX 50 million shillings.