Jumia Kicks Off Black Friday 2025 to Celebrate E-Commerce Adoption in Uganda

Jumia Uganda has officially kicked off its highly anticipated Black Friday 2025 campaign at an exclusive event held at the Jumia Fulfilment Centre in Kampala.

The launch brought together government officials, regulators, partners, and key players in Uganda’s digital economy under the theme: “E-Commerce Adoption in Uganda — The Journey and Jumia’s Role in Shaping It.”

During the event, Mr Nyombi Thembo, Executive Director of the Uganda Communications Commission (UCC), lauded Jumia’s commitment to building trust, accessibility, and convenience in online trade. He emphasised that collaboration between regulators, private sector innovators, and businesses is essential to further grow Uganda’s digital economy.

Guests were given an immersive preview of this year’s Black Friday campaign, themed “Masanyalaze – Light Up Your Deals.” The campaign aims to make digital shopping accessible, exciting, and rewarding for all Ugandans, with massive discounts across key categories including smartphones, home appliances, groceries, fashion, and beauty.

“Black Friday is more than just a sales event — it’s a celebration of how far Uganda has come in embracing e-commerce, and how technology continues to empower both consumers and sellers,” said Steven Lamony, Managing Director of Jumia Uganda.

Nyombi Thembo added, “Uganda’s e-commerce journey is a testament to innovation and inclusion. As we expand digital access, improve literacy, and safeguard consumers, we are not just connecting devices — we are connecting dreams, businesses, and futures. Together with partners like Jumia, we are shaping a digital economy that empowers every Ugandan to thrive.”

The launch also showcased Jumia’s collaborations with leading brands, including Airtel Money, Centenary Bank, Hisense, Redmi, and Spiro. These partnerships support financial inclusion, digital payments, and eco-friendly delivery solutions, such as Airtel Money Pay and electric bike deliveries.

Uganda’s e-commerce sector continues to grow steadily, driven by rising smartphone penetration, widespread mobile money adoption, and increasing consumer confidence in online shopping. Through initiatives like JForce and Jumia Logistics, Jumia empowers small businesses, agents, and delivery partners nationwide.

The Jumia Black Friday 2025 campaign runs from October 31st to December 1st, featuring daily flash sales, treasure hunts, and exclusive app-only deals available on the Jumia App and at www.jumia.ug.