Guinness Matchday Experience Embarks on Nationwide Tour

After captivating fans in Kampala and delivering unforgettable moments to football enthusiasts in Uganda’s major cities, the Guinness Matchday experience is set to embark on a countrywide tour this December. The tour, dubbed “Matchday on Tour,” will bring the magic of football directly to fans’ doorsteps across Uganda.

At the heart of this tour is the Guinness Matchday Truck, a custom-designed mobile football haven. Equipped with a full bar, plush seating, and a massive edge-lit screen, the truck is poised to redefine how fans experience live football.

The truck will travel to communities far and wide, transforming every stop into a vibrant hub for football enthusiasts to gather, connect, and celebrate the beautiful game in true Guinness style.

“Yes, you heard that right: Matchday is hitting the road!” said Elizabeth Mutamuliza, Head of Beer at Uganda Breweries Limited. “This one-of-a-kind truck is taking the magic of Guinness Matchday to every corner of the country. We are redefining matchdays, and you won’t want to miss it!”

The tour kicks off with an inaugural two-day event on Saturday, December 7, and Sunday, December 8, at Zoe Grounds in Kampala. Football fans can expect a big-game atmosphere like no other, as the truck begins its journey across Uganda, uniting communities through the shared love of football and Guinness.

At the event, fans can immerse themselves in a fully immersive football experience, featuring live Premier League action on a giant screen, accompanied by vibrant commentary, non-stop entertainment featuring DJs, live performances, energetic hosts, and an on-truck bar serving ice-cold Guinness, adding the perfect flavor to the matchday vibe.

“Matchday on Tour is more than just watching football, it’s a celebration of football culture,” said Rogers Kasozi, Guinness Brand Manager. “We’re creating an unforgettable experience that brings fans closer to the game they love. Don’t miss our kickoff this weekend at Zoe Grounds!”

To keep up with the tour schedule and find out when Matchday on Tour is coming to your area, follow Guinness_Africa and #GuinnessMatchday on Instagram and Facebook. The exhilarating experience is open to all football fans aged 18 and above.