Fresh Dairy Secondary School Games Receive Shs240m Boost

The Fresh Dairy Secondary School Games – 2023 edition, have received a boost of Shs 240 Million from Fresh Dairy, a leading dairy producer in Uganda as title sponsorship for the championship.

This they say is part of its shared value towards supporting sports and health in Uganda.

Mugisa Christopher, Chief Executive Officer, Uganda Secondary Schools Sports Association (USSSA), said this year, the Fresh Dairy Secondary School games will have a total of approximately Four Thousand Twenty Three thousand (423,000) students, an increase in the number of students taking part compared to the past two years.

He explained that the total number of disciplines to be competed in will remain at seven (7) as in 2022 although there has been an increase in the number of teams.

Relatedly, the draws for the national finals scheduled for May 7-15 2023, were flagged off by the Commissioner in Charge of Physical Education at the Ministry of Education and Sports, Reverend Canon Duncan Mugumya Lameck.
 
Speaking at the event, the Marketing Manager Fresh Dairy, Vincent Omoth said, In 2019, Fresh Dairy committed to a five-year contract with Uganda Secondary Schools Sports Association to boost sports in secondary schools across Uganda and this year, they decided to boost the games with Two Hundred Forty Million (240 Million) Uganda shillings.

“Over the past three editions, Fresh Dairy is pleased to see a progression in secondary school sports through better quality of sports being played now, but also an increase in the number of students and schools participating,” he said, adding This year, Fresh Dairy’s sponsorship will go towards administrative costs for the games to heighten participation and interest in the games both nationally and regionally.

Omoth said, as title sponsors of the competition, they are humbled by the role they’re playing in growing the stature of Uganda’s secondary schools games.

He said the sponsorship essentially serves to nurture the sporting talent of the youth while highlighting the need for health and nutrition using our products which are great for refreshment and post-work out replenishment.

“Fresh Dairy believes in developing a complete individual in terms of Sports, Academia and Health,” he noted.

Mugisa stated that the Fresh Dairy Secondary School Games National Finals will take place in Mbarara at Ntare Secondary School.

He added that All finalists will qualify for the East African Secondary School Games set for Huye, Rwanda in August 2023.

Fresh Dairy produces healthy and nutritious products that are ideal nutrition boosters to include Fresh Milk, Flavoured milk, Long life or UHT milk, powdered milk, yoghurt, butter, ghee and cream, all coming in various sizes to suit varying customer preferences.